WHY CONSULTING FIRMS FAIL

>I believe that standardized methodologies can do
The key to succeeding in the market has alwaysnothing butincrease efficiency, increase quality of
been the abilityto gain and maintain a competitiveservice, and ultimatelyincrease profitability. Earlier I
edge. Today's consumer isobsessed with speed andmentioned paying more forless. Taken in the context
has the false impression that speedlends itself toof technology consulting, what thisusually means is
efficiency by default. Just because we areworkingthat an implementation has not gone well, therehave
faster doesn't mean we are working smarter, and asbeen numerous meetings with top management, the
aresult the consumer often pays more for less. Thisclientliterally views themselves as being stuck with
speed-basedcommerce has evolved itself into thetheir decisionbecause of the dollars that have been
even greater "one stopshopping" phenomena. Ainvested to that point,and costs are far exceeding
phenomena which is fast becoming thedefining factorthe original bid for the project.
surrounding an organization's ability to attractandIt's my experience that if the consultants had been
retain quality clients.executing awell thought out plan which was reviewed
Speed has come at a price for the consumer. As Iwith the client priorto the start of the engagement,
listen to andparticipate in conversations, a commonthe client's expectations couldhave easily been
theme is that of peoplemarvelling at the lack ofmanaged from the onset.
customer service in industries acrossthe board. TheyStandardization is the key to retaining clients and
are not, however, willing to forego their "nownotincreasinga firm's capacity to take on more business.
later" way of life. In exchange they have beenImagine the comfortof knowing that a client could
forced toaccept a lack of consistency and customerenter any of the firm's officesand receive the same
service and view it tobe a necessary by-product oflevel of service, competence, and value forany given
the force that is driving theirlives.project.