| In my exploration of starting a new biz, I have talked | | | | cost, timeliness, and quality are all factors, but could it |
| to some companies that specialize in helping younger | | | | be true that people want to buy from others that |
| companies obtain clients and get off the ground. One | | | | share the same core values and interests as |
| of these groups is Collaboration, LLC who specializes | | | | themselves? |
| in the growth of start-up organizations. | | | | I believe so. Why this is, I'm not exactly sure, but I |
| I have engaged in some preliminary discussions with | | | | think there is a growing sentiment among consumers |
| Collaboration and while we have not entered into any | | | | that drives them to do business with other like |
| kind of consulting services agreement, we have had | | | | minded organizations, and Collaboration, LLC feels the |
| some dialogue about my target market and what | | | | same way. If your organization prides themselves in |
| kind of client I'm looking for. I've always heard the | | | | their ethical business practice and commitment to |
| term demographics when talking about particular | | | | social responsibility, it would be somewhat |
| groups of people especially when it comes to | | | | inconsistent to buy products or services from an |
| marketing; however, I was not at all familiar with the | | | | organization in sharp contrast to your core values. |
| term psychographics and after hearing it, I felt a little | | | | This is what psychographics is all about and they can |
| bit afraid of stepping in the shower. | | | | include activities, interests, opinions, attitudes, and |
| Basically psychographics are any attributes relating to | | | | values. Analyzing the psychographics of organizations |
| personality, values, attitudes, interests, or lifestyle of | | | | or consumers can prove very beneficial when doing |
| a particular group of people. Unlike demographics | | | | market research because your marketing time can |
| which are characteristics of age, gender, and income | | | | return a much higher investment because like minded |
| level, psychographics pertain to the personality of a | | | | folks could be more likely to do business together. |
| particular person or group. But how does this help a | | | | Have you ever heard the saying, "Those of the |
| start-up? | | | | same feather flock together?" |
| When an individual or organization is trying to | | | | Well, even if you're not too familiar with cliches from |
| determine from whom they will purchase a product | | | | the 1950's you've probably done business with people |
| or service several variables come into play. Of course | | | | mainly because you like them. I know I have. |