| Virtual coaching business is big business. If you are a | | | | than just sticking up a website and advertising |
| service professional or engage in any kind of | | | | nationally, virtual counseling involves the ability to turn |
| consultative expertise from industrial equipment | | | | generic counseling needs into a packaged list of |
| design, to medical practice to marketing consulting, | | | | situational and service themes. |
| you can create a powerful marketing stream or | | | | By carefully segmenting the marketplace for degree |
| profit center through podcasting and teleseminars. | | | | of severity, desired counseling time frame and |
| Virtual coaching and consulting has grown alongside | | | | demographics, you can convert your expertise into a |
| capabilities in online collaboration and communication. | | | | powerfully pre-selling content marketing system that |
| With both coaching and online collaboration growing | | | | attracts just the right people. In addition, you can use |
| by leaps and bounds, fast moving entrepreneurs | | | | free tools like to give people an organized way to |
| have moved in with innovative business models that | | | | interact with you and receive optional access to |
| leverage both trends. | | | | recorded sessions. |
| 5 Virtual Coaching & Consulting Business Models | | | | 3. Individualized Skills Coaching |
| The following sections illustrate how different criteria | | | | Many executives and business leaders find that they |
| can be combined or split up to form business designs | | | | need soft skills coaching for their subordinates. Skills |
| that appear unique as a whole but share much the | | | | like phone selling, negotiation, customer service, |
| same fundamental characteristics. Each model can be | | | | communication and others that are verbally-oriented |
| enhanced by using teleseminars or podcasting tools. | | | | can be taught by phone. |
| 1. Digital Infopreneur | | | | 4. Small Group Coaching |
| An infopreneur business model rests on the ability to | | | | Many business coaches also use teleconference |
| spot the informational challenges facing a market | | | | services to run facilitated group coaching, mastermind |
| segment and to aggregate, package and promote an | | | | sessions, strategic visioning sessions and other such |
| informational bundle that meets the needs of that | | | | team activities. Depending on the context, |
| market segment. A digital infopreneur accelerates the | | | | teleseminars can be an excellent way to transfer |
| whole cycle by using the online channel as her | | | | new professional knowledge and skills to a small |
| primary platform for market research, information | | | | group of people. |
| gathering, product creation and distribution. | | | | 5. Recurring Membership Groups |
| Due to the low overhead of doing business mostly | | | | Almost any small business can profit by incorporating |
| on the internet, a digital infopreneur business can | | | | recurring revenues in the form of memberships. This |
| often grow very quickly while maintaining significant | | | | could be a loyalty rewards club for your highest |
| profit margins. One of my favorite ways to get | | | | referring clients, frequent user programs for the top |
| infopreneurs started is through the use of | | | | 10% of your client database, or public-facing profit |
| teleseminars and podcasting systems for lead | | | | center established to solve challenges in one narrow |
| generation and information product creation. | | | | problem area. |
| 2. Virtual Counseling | | | | Teleseminars are a great way to build up your |
| A coaching client of mine was able to convert their | | | | content and deliver it easily and conveniently to a |
| marriage counseling business from a local scope to a | | | | large group of paying subscribers. Even free |
| national and international one. We did this by adding | | | | teleseminar services are often very scalable, allowing |
| virtual counseling capabilities to their website. More | | | | groups from 1 to 500 on the same call. |