| Using video marketing strategies as a way to | | | | conducted over the years have continued to show |
| promote your ministry online can be extremely | | | | the persuasive effectiveness of video. One such |
| effective. Let's face it: Video compels people. | | | | study, by The Wharton School of Business, showed |
| Look at the popular wave of YouTube! YouTube is a | | | | that video boosts comprehension and retention by |
| video sharing website where users can upload, view | | | | 50% over a live presentation. In addition, studies |
| and share video clips. YouTube was created in | | | | have shown that six times as many people prefer a |
| mid-February of 2005 by three former PayPal | | | | video to printed information. |
| employees. "As more people capture special | | | | As a Christian, you may still ask, "Why would I use |
| moments on video," its Web site declares, "YouTube | | | | video to promote my ministry online? Do I really |
| is empowering them to become the broadcasters of | | | | need video marketing strategies?" |
| tomorrow." | | | | Here are Four Reasons: |
| It's popularity has grown at an incredible rate. Other | | | | 1) Using video marketing strategies is the best way |
| video sites are staking a claim in this emerging force | | | | to engage an audience. Whether it's a church |
| of video, such as iFilm, Dailymotion, video.googleand vi | | | | marketing video or simply you looking into the |
| Christians have also taken advantage of the video | | | | camera sharing a message, you have the opportunity |
| upload craze with their site called GodTube, which | | | | to convey a message on multiple levels. You have |
| specializes in Christian-themed videos. | | | | sight, the spoken word, sound if music is involved, |
| In addition to all the sites available, you can also find | | | | and visual text. |
| websites that give you step by step methods to | | | | 2) A Video can reveal who you really are, your |
| teach you how to use video to promote yourself, | | | | sincerity, your passion, your wisdom as you begin the |
| your business or your ministry. | | | | pursuit to promote your ministry. With powerful |
| Ruth Klein, a nationally renowned writer, speaker, | | | | content, you can make an emotional connection with |
| strategic marketing consultant and productivity coach, | | | | your audience that motivates them to pass it along |
| has a powerful 7 Part Mini-Course on branding and | | | | to others. |
| productivity. I found Ruth's simple video course and | | | | 3) You can reach a large audience with a minimum |
| her website extremely helpful. She lays a solid | | | | amount of investing in the production of your videos. |
| foundation in utilizing video marketing strategies | | | | 4) Video not only helps in marketing your business |
| especially in the area of branding, as you take steps | | | | but it's also a powerful tool to build up the Body of |
| to promote a business on line. | | | | Christ with teaching, encouraging and sharing the |
| No doubt, many more entrepreneurs and marketing | | | | Word of God. |
| coaches are encouraging others to take advantage | | | | Finally, don't stress getting started. Get an |
| of using video. In fact, some recent studies | | | | inexpensive Flip Video and you are on your way! |