| You've worked hard on your brick and mortar | | | | strategy, including the best efforts of a top-flight |
| business for many years and feel you offer | | | | advertising agency, ever could. An understanding of |
| consumers something they need. But how do you | | | | how people interact on these sites can help you take |
| bridge the gap between those potential consumers | | | | advantage of the biggest, and steadily growing lead |
| and your high-quality content, services, and/or | | | | generation system in the world. |
| merchandise? Inbound Marketing utilizes an | | | | 3. Blogging - Building relationships with clients and |
| understanding of how consumers actually use the | | | | customers has always been one of the biggest |
| Internet to seek information and make purchases, | | | | challenges for marketers trying to build trust in a |
| and then applies this understanding to every element | | | | brand. Now, full featured blogs provide opportunities |
| of advertising content and marketing design. | | | | for businesses to interactive with their customers on |
| Whether you have an established online presence or | | | | a ongoing basis, creating previously unimaginable |
| are just in the conceptual stages of your first | | | | channels for user-feedback and long term business |
| website's development, taking advantage of the | | | | relationships. Relationship marketing has become the |
| Internet's vast marketing resources can be a | | | | new catch-phrase and those who understand and |
| daunting task worthy of serious consideration, and, in | | | | build relationships with their existing client base, and |
| many instances, help from a professional inbound | | | | with prospective clients, will be in business long after |
| marketing consultant. Even the web savvy can | | | | the competition has folded up their tents and gone |
| benefit from professional assistance. An inbound | | | | home. |
| marketing professional will offer the advice and | | | | 4. Pay-Per-Click or PPC - This method provides traffic |
| expertise you may need to establish your Internet | | | | and leads the old-fashioned way, by paying for it. |
| presence and build consistent traffic your business. | | | | The various search engines will allow you to generate |
| How Does it Work? | | | | text ads and banners, charging you only when |
| There are several ways to attract potential clients, | | | | someone clicks on your link. Cost is established by |
| patients, or customers: | | | | the search engines based on competition for various |
| 1. Search Engine Optimization - SEO, as it's called, is | | | | keywords and by what they think of your |
| the method of organizing your web content to make | | | | architecture. In other words, how your campaign is |
| it easier for search engines like Google, Yahoo, and | | | | set up and how it is converting. The effectiveness of |
| Bing to read and rank your content and your | | | | your click through rate will determine how much or |
| website. Search engines use "crawlers" (some people | | | | how little you pay per click. This method can be quite |
| call them spiders, others refer to them as bots) and | | | | expensive, particularly if you are a novice and lack |
| other specialized software to judge your content and | | | | the know-how to manage your campaign. It is easy |
| place it on their search engine result pages (SERPs). | | | | for the cost of a PPC campaign to get away from |
| Through the use of keywords and metadata, a | | | | even a savvy marketing consultant, so caution should |
| previously obscure page can improve its ranking and | | | | be exercised and daily budgets should be kept low |
| raise a businesses online visibility. This is one of the | | | | until you get a feel for what you are doing. |
| easiest and most cost-effective ways to build a | | | | Only by balancing all of the aspects of a |
| presence on the web. | | | | comprehensive inbound marketing strategy, including |
| 2. Social Media Marketing - Social media platforms like | | | | the elements listed above, will you improve your |
| Facebook, Twitter, and LinkedIn have members in | | | | offline business' advertising effectiveness and |
| the hundreds of millions. Not only does social media | | | | generate meaningful traffic online, build new |
| reach more people than any other medium, users of | | | | relationships or improve ongoing ones, and establish a |
| social media organize themselves into marketable | | | | lasting Internet image for your business. If you are |
| niches, Tribes or congregations. An effective social | | | | unsure at all, don't leave your business' future to |
| media marketing strategy and a well crafted | | | | chance, get an in depth inbound marketing |
| message will reach people via the various social media | | | | assessment from a knowledgeable consultant and |
| memberships in ways an outbound marketing | | | | watch your traffic, and your business, grow! |