The Color Purple

"body">from black to purple after a year or so in black. It's
Purple is one of the fashion colours of the moment,probably for this reason also, that purple can
look hard enough in the shops and you can spotsometimes make the wearer depressed.
tops, skirts, coats, even handbags and shoes inWearing purple can send the message to others that
purple. It's also a colour with many differentyou are sensitive and intuitive, however on the
associations. Possibly because there's a purple fornegative side it can also suggest that you are inward
everyone, it's a universal colour. There are the lightlooking and superior.
lavenders for the pale and interesting among us, thePackaging items in purple gives the impression of
violets for the warm skinned red heads, auberginequality and richness -think of a well-know chocolate
for the olive skinned brunette and plum for the coolbar, the suggestion of richness is probably a
grey haired.throw-back to the past when the dye was so
It's the connections we make when we wear purpleexpensive that only royalty were rich enough to
or see purple I'm particularly interested in - And it'safford to have items coloured purple.
ever since I rang one of my colleagues to see what"When I am old I shall wear purple............." by Jenny
to wear for a corporate event and asked her if sheJoseph is one of my favourite poems and when I am
thought I should wear my purple suit. Being an imagedoing colour analysis is often mentioned by myself or
consultant like myself she had an opinion - "oh yes"the client - most people seem to have heard of it. I
she said "leadership colour but after all that's whyparticularly like the first line because it seems so right
you're there". After that I was fascinated - why had- purples, lavenders, and violets suit older people in
she said that - and if it was true I was definitelyparticular and the reason for this is because peoples
going to wear it - and did everybody else know?colouring can change as they age and usually what
Since then I've learnt that purple is a big ecclesiasticalhappens is that they lose melanin - we all get the
colour and used by the Church for Lent when thenatural highlights (varying shades of grey) and the
Church will be decorated with purple and the priestskin softens and loses warmth and guess what?
will wear it. And it's heavily associated with funeralsBecause we lose warmth we tend to look better and
and mourning probably from the Victorian days whenbetter in purple. So if you're feeling your age, the
women had to wear mourning dress for so long afternext time you're looking for a new top or shirt check
members of their family died and made the switchout the purples.