| Articles can get your website to the top of Google | | | | goes. You are not too concerned about structure. |
| very quickly. All those links pointing back to your | | | | The overall style is one that is easy going. You are |
| business sites will generate targeted traffic for you. | | | | writing like you are talking to an old friend. The |
| But have you ever considered this - does an informal | | | | downside for this style of writing is that you may |
| or a formal style of writing work better for article | | | | end up ranting away and not fulfilling the promise of |
| marketing? Let's look at some major differences. | | | | the article title. The upside is that others will enjoy |
| Difference 1: Formal - stiff and to the point. | | | | reading your writing and very often, they find you |
| A formal writing style often requires you to write in | | | | more approachable. |
| a rather stiff manner. The upside of doing this is that | | | | I personally prefer to use an informal style when |
| you provide straight forward information to your | | | | writing my articles. I find it less restrictive, and I feel |
| readers. The downside is that this is not a very | | | | free to write about topics that I feel strongly about. |
| personal approach. Readers think that you are just | | | | Use an article template if you have to but try not to |
| reporting some news and they are less likely to click | | | | lose your own personal style of writing. Your readers |
| on links and visit your website. | | | | can get a better sense of who you are just from |
| Difference 2: Informal - conversational style. | | | | your writing. Perhaps subconsciously, they are already |
| An informal style is more easy to adopt. Anything | | | | thinking about doing some business with you. |