| Your personality is what pulls your whole look | | | | keep their look fashionable with the latest |
| together. It is your personality that dictates your | | | | accessories, hair styles and make up. They will also |
| style, which is your own interpretation of fashion and | | | | adopt their wardrobe for different occasions without |
| how you like to wear clothes. | | | | much effort, because they know what suits them. |
| If you ignore your personality and buy only clothes | | | | Creative |
| because they are the latest must haves or of the | | | | A unique look is of high importance to them and they |
| latest fashion trend you will lose your identity and | | | | will spend time and money shopping for an interesting |
| your look will lack of focus and your personal | | | | item in unusual shops and markets. They are great at |
| signature style. | | | | putting interesting combinations of color, textures, |
| As a result of this you don't get best value for your | | | | accessories and fashion themes together. Creative |
| investment buys, because you try to copy a look | | | | people don't think of practicality or investments buy |
| which might be great on others but not right for you. | | | | when buying clothes, but more of how this item |
| The clothes you wear and how you wear them are | | | | makes them to stand out - their aim is a one of kind |
| influenced by factors such as: age, build, life style, | | | | look. |
| environment, budget, culture and personal | | | | Dramatic |
| preferences. | | | | They always want to make an entrance and wear |
| As you progress through life, you will be changing | | | | clothes with a wow factor. Dramatics will always buy |
| your look many times. Knowing your style personality | | | | and wear the latest fashion even if it doesn't suit |
| will enable you to feel comfortable in your outfit, | | | | them, because they need not only to make a |
| whatever the occasion. Personality types can be | | | | statement and but being the first to have the latest |
| divided into six styles - keep in mind many have a | | | | fashion is of high importance. |
| combination of two types due to different | | | | Natural |
| environments or life styles (work & play; | | | | They prefer casual styling and comfort is of prime |
| work& mother; city & country etc...). | | | | importance. Any cluttered looks and fussy styles are |
| Classic | | | | opting for simple lines and their clothes must be of |
| This group finds it hard to dress down and mix and | | | | low maintenance. An easy relaxed dressing with the |
| match their wardrobe instead they always prefer a | | | | minimum of fuss is their signature. |
| smart, neat and tidy look. The Classic buy the best | | | | Romantic |
| quality they can afford though they are not very | | | | They love pretty and feminine things and adore |
| fashion orientated- they prefer to stay with safe | | | | luxurious fabrics or details such as bows, ruffles, |
| combinations at work and at home. | | | | fringes etc. Romantics love the idea of dressing up |
| Contemporary | | | | and planning their wardrobe for every event, |
| These women understand how to dress | | | | occasion or day to day wear. |
| appropriately and will buy quality current styles but | | | | |