| Getting your web site to be top ranked on Google | | | | keyword phrases. |
| and the other search engines is a complicated task. | | | | If you do, you will often find that your Squidoo len(s) |
| Particularly, if you are one of many similar businesses | | | | will get higher ranking than your own web page, even |
| within a given market area. | | | | if you have optimized your web sites meta tags |
| A little known tool for many main street businesses is | | | | geographically, as I do for my clients. |
| an internet portal called Squidoo. | | | | That's because Squidoo itself has a high PR or page |
| It's similar in many ways to sites like Facebook, and | | | | rank in the eyes of Google. |
| MySpace in that it allows people to create a web | | | | Now what you want to do is include links in your |
| presence easily, but unlike the aforementioned, it | | | | Squidoo Lens to your web site's home page. This |
| unabashedly permits commercialization. That means | | | | helps raise your web sites ranking in Google's eyes as |
| you can put up sites that advertise your business. | | | | well. |
| The easiest way to do so is to reuse much of the | | | | It sees Squidoo as an "authority" site and gives more |
| content you have on your web page now. Just | | | | credence to links coming from it. |
| rephrase and reorient it to fit the new medium. | | | | There is a lot more to internet marketing than just |
| Squidoo calls it's pages, lens. There are a group of | | | | having a web site. That's what keeps internet |
| modules that you can create and edit in minutes | | | | marketing consultants like me in business. |
| once you get the hang of their system. There are a | | | | While Squidoo is easy to use, like everything, there is |
| lot of interesting things you can do with the various | | | | a learning curve. Once you master the basic |
| modules. The main thing you want to do is use your | | | | mechanics you also need to learn the strategies to |
| Squidoo lens as an additional advertising tool for your | | | | make it work for your particular needs. There are a |
| services and as a funnel to send traffic to your main | | | | number of eBooks about Squidoo out there. I publish |
| web site. | | | | one called Squidoo Basics. It is a general introduction |
| The most critical point when setting up your first lens | | | | to Squidoo. |
| is what you call it. | | | | There are other formats beyond Squidoo, like Hub |
| If you are a butcher in Minneapolis, you want to do | | | | Pages, but Squidoo is probably the best place to |
| some keyword research as to the best term to use | | | | start building a broader internet presence. To get |
| for your market. It may be "butcher", it may be | | | | started all you need do is open an account at |
| "quality meats", it may be any number of things. | | | | In due course, you will not only get your web site on |
| What ever it is, you want your first lens to use the | | | | the top of the Google Rankings in your home town, |
| best of the picks and then add the words, "in | | | | you will also have a Squidoo page there as well. |
| Minneapolis" or what ever the top geographical term | | | | When prospects see you listed not once, but twice, |
| is in your market. | | | | in the top of the local listings, they will begin to |
| Then after you set up a lens,"Quality Meats in | | | | understand that you are the person to go to locally |
| Minneapolis" set up another for "Best Brats in | | | | for home staging services. |
| Minneapolis." Since Squidoo is free, there is no reason | | | | And that's where I intend my clients to be. On top of |
| for you to not set up multiple Lens on your best | | | | their local markets. |