| Marketing research consultants with solo practices | | | | LinkedIn groups and in general for on your contact |
| are using social media tools as a marketing tool not | | | | list, send a direct message to them and talk briefly |
| just for the low cost (mostly free) but also for its | | | | about their update. This will keep you connect and |
| ability to target market specific clients and niches. | | | | for a relationship. |
| If you are a consultant, here are some of the ways | | | | 5. Post press releases and links to whitepapers. |
| in which you can use these tools too: | | | | 6. Use Twitter regularly and subscribe to Twibes that |
| 1. Join targeted LinkedIn groups, and join discussions | | | | focus on your particular niche |
| on a regular basis. By subscribing to several groups of | | | | 7. Develop a WordPress blog to make use of all of |
| key target audiences that your clients address you | | | | the great plugins other platforms do not have. use |
| may receive four or five leads within a short time! | | | | this as your social media focal point. Everything that |
| 2. Through those discussions, connect with several | | | | is posted on your blog can be automatically posted |
| other marketing professionals around the world and | | | | to your social media sites. |
| form joint venture opportunities. | | | | Use as many online tools that are pertinent to your |
| 3. Write articles on niche specific topics, and post | | | | market and integrate each with the other. These |
| them on each of the group pages. You will quickly | | | | should be an integral part of your strategic marketing |
| receive some nice comments on it. | | | | campaigns and provide synergy in your marketing |
| 4. When you receive status updates for your | | | | efforts. |