| Here's an interesting narrative. I was in need of a hair | | | | good care of me. And that is something that you |
| cut and dropped in a salon that I had never been to | | | | should make note of and etch into your mind |
| before, and I met a young hairstylist that directed | | | | forever. |
| me to her chair and we began to talk and exchange | | | | People detect value based on what everyone else is |
| greetings. Everything was going okay at first and | | | | giving them, so when you deliver more than they've |
| then she asked how I would like to have my hair cut | | | | ever gotten before ... guess what ... you have |
| and that's when I started to see that she really | | | | overwhelmingly impressed them. Good customer |
| lacked in providing good customer service. | | | | service will take your customers where you want |
| Through-out the process of her snipping my hair I | | | | them to go; and this is how you begin to build a loyal |
| asked some basic questions, like: | | | | clientèle that only wants to do business with |
| 1. How do people find out about you right now? | | | | you. |
| 2. What's the most effective way you have for | | | | Think about it with all the times that you have to |
| gaining new customers? | | | | purchase something for yourself, don't you want |
| 3. What's the amount of your average sale? | | | | outstanding service? And when someone gives it to |
| 4. What are the three biggest headaches you're | | | | you, you think WOW, that's excellent and you |
| having in your business? | | | | remember it and the person that helped you get |
| 5. How long have you been working here in this | | | | what you were after. So the lessons for stylists are: |
| shop? | | | | 1. Don't be like all the other stylists |
| 6. How'd you get started? | | | | 2. The customer actually thinks that they are paying |
| 7. What are you shooting for with your business? | | | | for you to take care of them |
| 8. What desires do you have for yourself? | | | | 3. Go over the top, it's not as hard as everyone |
| These questions reveal a lot about the person that | | | | thinks because nobody else is doing it |
| I'm interviewing. | | | | 4. Study great customer service strategies and |
| And this is the crucial part of the whole process of | | | | integrate them into your business |
| knowing what makes the difference between an | | | | 5. Don't rely on the salon to bring you your |
| average hairdresser and one that wants to exceed | | | | prospects, be proactive ... you are responsible for |
| average status and build a real business. This young | | | | what you accomplish |
| hair stylist was doing the same as all the other | | | | 6. Be extraordinary in all that you do |
| stylists were doing in this salon ... walking in and | | | | These unpretentious practices will guarantee you |
| putting in their time and whatever cash they made | | | | success. |
| that day ... that was their pay. The thought process | | | | How's that for a statement? |
| that she had (dictated by how she handled me) was | | | | Let me say this ... it's not always easy, and you don't |
| get as many men in and out of your chair as fast as | | | | always want to go the extra mile, and every day is |
| you can. | | | | not an "A" day. But if you will teach yourself in these |
| (This will equal great frustration: doing the same | | | | areas you can expect to grow your business to a |
| things and thinking you'll get different results) "Do | | | | remarkable position. |
| you want me to book another appointment for | | | | Knowing that most hair stylists earn between $30 |
| you?" She asked, as I gave her way too much for | | | | and $50K a year should be inspiration for you to |
| the haircut that she did, "No" I said and that was | | | | want to earn $80 to $100K a year. Can it be done? |
| that. | | | | You bet! |
| Nevertheless, let me say that I'm not opposed to | | | | But it's not going to just be there; you will have to |
| paying a little more money if she had really taken | | | | work at it everyday. |