| Fashion marketing is undergoing a quiet revolution at | | | | blogs or commercial sites. I regularly use this site to |
| the moment. Traditionally new fashion designers have | | | | promote my own fashion -- a great resource for |
| had to compete with the major corporate labels | | | | designers. |
| through magazine advertising, direct mail, events | | | | is a new fashion community for all trends-setters, |
| promotions and if the budget is there, television ad | | | | shoppers and designers, (currently in beta). If you |
| campaigns. The Internet has for a long time been a | | | | read articles New York Times, Harper's Bazaar and |
| useful tool for introducing sales leads to your clothing | | | | Vogue, you will probably recognize the co-founder's |
| range, but until recently, budget dictated your site's | | | | name - fashion have appeared in The New York |
| popularity on the net. | | | | Times, Harper's Bazaar and Vogue, fashion journalist |
| Things are rapidly changing, and it is almost all due to | | | | Melissa Ceria. The format is easy to use and on the |
| the Social Networking phenomenon. You will have no | | | | eye: upload photos of you modeling your favorite |
| doubt heard of Facebook and MySpace, however | | | | outfits, and let other members rate your look and |
| over the past couple of years there has been a | | | | leave you comments. Don't worry, there is a policy |
| distinct increase in social community sites that have | | | | of fair and objective criticism, even compliments and |
| geared themselves towards the consumer lifestyle | | | | most of all useful style tips. The whole site relies on a |
| market, and in particularly fashion. Many of these | | | | great blog style tagging process, plus a great feature |
| online communities run on a democratic principle. | | | | where you'll be able to post favourite 'looks' to your |
| Ideally, if enough people vote or bookmark a | | | | network of fashion friends. You even get your own |
| particular product, say a t-shirt for example, the | | | | styleblog. |
| product and designer's popularity increases. Within a | | | | is the UK's first social networking and fashion website. |
| relatively short time. Using tools such as bookmark | | | | Focusing more on High Street fashion and all the |
| sharing and recommendations, a relatively unknown | | | | latest clothing items, plus features on the hottest |
| designer can attract an enormous amount of positive | | | | celebrity styles and a chance to share fashion with |
| publicity. | | | | your friends via some innovative social networking |
| I have researched and collated a list of the most | | | | options. |
| popular and useful fashion social networks for you to | | | | should be classed as up and coming. From my |
| browse at your own leisure. You will find there is a | | | | research it seems to be aimed at a younger |
| wide variety and scope offered by these | | | | audience. They already use some rather clever |
| fashion-related communities. The larger and more | | | | programming to help you create your own perfect |
| established sites are great for breaking new products | | | | outfit and also offer fashion scouts. However there |
| in to the fashion consumer market, others will | | | | are some even more promising features in the |
| provide invaluable assistance from fellow designers, | | | | pipeline including 'The Fashion Show' and 'Start a |
| retailers and manufacturers. Most of whom I am sure | | | | Makeover'. This is more of a hot or not direction for |
| will be more than willing to guide you through the | | | | the field of fashion social networking, but it's bright, |
| next stages of your burgeoning fashion career. | | | | bold and adventurous and I'll take a punt it will do well |
| is dedicated to fashion, this social fashion community | | | | in the future. |
| offering a news, photo and video service for | | | | is rather funky looking (though corporate owned) |
| upcoming and established designers, labels, models | | | | street style community StyleMob offering a service |
| and more. Very friendly and welcoming community, | | | | that is part Hot or Not, part fashion magazine and |
| mainly professionals in all fields of fashion. | | | | part MySpace. |
| is an online style portal for people who love and/or | | | | is one of the latest contributions to the market. |
| work in fashion, design and retail. You can connect | | | | Backed by the Sugar Network, this series of blogs |
| with fellow style addicts and share all of your new | | | | primarily targets fashion-conscious women. The most |
| design discoveries and latest finds together. A | | | | popular is PopSugar.com, where celebrity gossip and |
| trend-setters social-networking club, part pop-culture | | | | fashion come together in a hedonistic mix. |
| lab, is one big ensemble cast of trend-setters | | | | pro-actively promote their content, encouraging their |
| creating, discovering and buying the next big thing! | | | | community to form around it. Blog syndication |
| is a social shopping network where people discover, | | | | integrates the network -- PopSugar.com, |
| recommend and share products. Kaboodle's excellent | | | | DearSugar.com, and FabSugar.com, encouraging users |
| range of shopping widgets mean you can begin | | | | to switch sites to see the latest news on each one. |
| organizing all your favorite items in shared lists, | | | | Ultra intelligent marketing - helping to boost the |
| discovering new things from people with similar style. | | | | popularity of the whole network at the same time. |
| Easy to find the best prices and discounts on the | | | | Standard social networking features friends list, leave |
| most popular products. This site offers fashion | | | | comments, send messages, write a blog and voting in |
| products amongst many others including gadgets, | | | | polls. |
| soft furnishings, art and more. | | | | This supplemental list offers links to more general |
| focuses its online and social-shopping community | | | | shopping social networks that feature some fashion |
| more towards the next big trends. Your popular | | | | content, and a few to keep an eye out for in the |
| votes count, everyone recommends their favorite up | | | | future: |
| and coming products for others to discover and | | | | is the leading shopping search engine to find stores, |
| purchase online. This global community is in the pursuit | | | | brands and products, bigger than any other product |
| of cross-cultural shopping habits for the year to | | | | finder online. |
| come. This site is laden with more branded | | | | is a shopping search engine designed to help |
| advertising and e-commerce solutions making it a | | | | consumers find specific products on the Internet with |
| more attractive media platform for corporate | | | | ease. It is the only shopping search engine that |
| marketing. The system encompasses each product in | | | | combines advanced Web-crawling technology with a |
| a process of discovery, consideration, trial and | | | | consumer-written wiki. |
| purchase. Fashion is a big favorite here. | | | | is an online marketplace for buying & selling all |
| is a personal shopping engine that uses a unique | | | | things handmade and only handmade. |
| matchmaking system to offer daily personal | | | | Very new and more social model, however the site is |
| recommendations, just for you. It's a great way to | | | | currently still in beta and the interface needs some |
| find new clothes, shoes, in fact anything stylish and | | | | serious work. |
| keep track of what you're shopping for online, using | | | | A brand new site for artists to help each other to |
| visual their bookmark options. Great widgets for | | | | promote/sell their products. |
| incorporating your style-feeds in to your personal | | | | |