| Personal stylists are as vital to a man as the services | | | | decide whether they trust and like the person in |
| of an experienced resume writer. Why is this so! | | | | front of them. The way a man dresses, stands and |
| When a man is seeking a new job or a promotion he | | | | speaks tells the world a great deal about who he is, |
| well might seek the professional advice and services | | | | what he does, how he feels about himself, where he |
| of an experienced resume writer. He would | | | | comes from and where he is headed. |
| appreciate the skills and knowledge this person would | | | | Consider two professional men looking for a job, one |
| bring to bear on his quest for advancement. After all, | | | | in a conservative law firm the other in an innovative |
| a resume says so much about a person's work | | | | advertising agency. Both men will wear a suit and tie |
| experience, qualifications and aspirations. A | | | | for their interviews. Both men need to be judged as |
| prospective employer makes important judgements | | | | qualified, capable and professional. But one needs to |
| based on a resume. The job seeker would | | | | convince his prospective employer that he is learned, |
| acknowledge this fact and that a professionally | | | | conservative and careful, the other needs to be |
| presented resume makes a positive impression. | | | | perceived as creative, dynamic and a risk taker. Both |
| However, would the same job seeker recognise the | | | | need their visual appearance to support them. How |
| importance of his own personal presentation and | | | | do they do this? Engaging the services of a personal |
| accept that an employer makes equally important | | | | stylist would be a great option. |
| judgements based on this? The saying, 'you can't | | | | Personal stylists understand the subtle nuances |
| judge a book by its cover' may be true, but when | | | | created by the colour of a tie, the cut of a suit and |
| there are thousands of books vying for readers, it | | | | the nature of accessories such as watches, |
| helps if your book attracts positive attention. And I'm | | | | briefcases and cuff links. A personal stylist can assess |
| not sure that this analogy is completely true for | | | | a man's current image and give him an honest |
| people. We tell the world a lot about ourselves in the | | | | appraisal of the tangible and subliminal messages he is |
| way we visually present. People may not always | | | | sending about himself. |
| interpret us correctly but the point is that people use | | | | Then the stylist and the client can decide if those |
| our appearance to form opinions about us. | | | | messages are conveying accurate and positive |
| Many men would acknowledge that appearance | | | | information. If not, the stylist will lead the client on a |
| matters. Many others would challenge this premise | | | | journey of self discovery to create a visual image |
| with arguments that the quality of someone's work is | | | | that will truly reflect his personality, abilities and |
| what really matters. However, few men would truly | | | | potential. The stylist will help the client present in a |
| understand the subtleties of subliminal messages and | | | | way that best suits the position to which he aspires. |
| visual short cuts. The job interviewer does not have | | | | No visual image will ever replace professional skills, |
| the time to get to know the candidates sitting | | | | work ethics and qualifications however an appropriate |
| before him. Consciously or otherwise he or she will | | | | visual image will afford a man opportunities that a |
| use visual shortcuts to form opinions about a | | | | poorly presented person rarely receives. |
| candidate. Often they will rely on their intuition to | | | | |