| The new health care bill Congress just passed is a | | | | are feeling as the new health care bill facts unfold. If |
| very emotional subject for most people. Either they | | | | they are panicked about taxes going up, show them |
| love it or they hate it. I don't care which camp you're | | | | how to make more money independently, or how to |
| in, the fallout, positive or negative, from this major | | | | reduce taxes lawfully in ways they didn't know |
| legislation will impact your online business. Let's | | | | before. If they are ill at ease with the quality of |
| explore how to make it a positive impact for you, | | | | future health care, then show them ways of finding |
| and earn you money. | | | | and establishing relationships with the best doctors |
| Everyone agrees that health care needed reform. | | | | who also have plans to continue active in practice |
| The fact that not everyone agrees on whether this | | | | without curtailing their activities. |
| new law was the right move or not can be very | | | | Frankly, any power-news that hits the media can |
| good for your business if you know how to | | | | give you the same effect: a nasty dive in the stock |
| approach it. | | | | market, a sudden shortage of gas or groceries, big |
| Marketing and sales are very emotion-driven. The | | | | tax increases, terror threats. All these events, and |
| deeper someone feels about something, the more | | | | others like them, leave people feeling deep, emotional |
| they care. When those emotions are pain or fear, | | | | needs. Find out what they are. Research and find real |
| those people are instantly ready to spend money to | | | | solutions. Connect the worried crowd with a great |
| ease those negative feelings. I am no economist, but | | | | solution at a fair price, and you will prosper. It's as |
| I am a marketing consultant. I believe that, based | | | | simple as that. |
| solely on fear of the unknown, people will gravitate | | | | So in this era of upheavals, keep your head, think of |
| towards certain purchases with far less sales | | | | how you can help people with a product or service, |
| resistance than normal. No, I am not telling you to go | | | | and make it available to as many people as you can. |
| take money from the unfortunate. | | | | That's good online marketing that makes a positive |
| What I am saying is that now is a good time to | | | | difference for people...and also makes money! |
| identify what fear or pain a huge number of people | | | | |