| In today's world is there any comparison between | | | | If you go online, there are many internet marketing |
| Online and Offline Marketing? To get a good return | | | | tips available to assist you in starting out in this form |
| for you investment into marketing then the online | | | | of marketing. Look at direct mailing compared to |
| program has to be the best. | | | | emailing. The time this takes and the employment |
| If we look at the offline way that businesses market | | | | costs compared to writing one email and be able to |
| their products, between advertising, sales, travelling | | | | send it to a thousand customers with one click in a |
| expenses and cold calling to name but a few, these | | | | split second. |
| costs can run into hundreds of thousands of dollars | | | | If you look at "pay per click" versus TV or radio, |
| pretty fast, depending in what business you are in. | | | | with pay per click you get your online marketing |
| How long does it take to get an ad placed in the | | | | ideas in front of billions on the first page in Google, |
| national papers and for one page for a single day can | | | | whereas Radio or TV you only get a few million. To |
| be quite expensive, and only to a very small | | | | get a good marketing promotion up and running online |
| geographical area. | | | | only takes a couple of hours even with research |
| Online Marketing is a totally different kettle of fish, | | | | included-how long would this take offline? |
| with the upsurge in social media; the market place on | | | | Online marketing consulting can take your marketing |
| the internet is global. Advertising costs are practically | | | | campaigns to new heights, something you never |
| free, sales people are not required as you can talk to | | | | thought possible offline. Local online marketing is |
| hundreds of thousands of people for free and with | | | | taking the web by storm, and more and more brick |
| just one click of your mouse. No cold calling required | | | | and mortar businesses are in danger of getting left |
| or travelling expenses because all marketing | | | | behind.The success of internet business lies in the |
| promotions can be done from your computer in your | | | | effectiveness of online marketing. |
| office or home. | | | | |