| Google and other search engines are information | | | | relevant you are perceived and the more likely you |
| filters. Their main focus is to deliver content on | | | | are to have people clicking through to your website. |
| demand that matches a request from a user, so if | | | | There is a misconception that organic search is free. |
| your website was one of the top sites served by | | | | While its true that the traffic is free once you are |
| Google for a specific request in your industry, you | | | | listed in the top of the results, getting their takes |
| have an instant advantage over your competition. | | | | time, effort and know how. |
| If you operate in a specific niche, where there are | | | | You can organically optimise your site, otherwise |
| sensible levels of both demand or competition then | | | | known as SEO or search engine optimisation, for |
| you have a fighting chance with some work of | | | | specific search terms so that you appear in the |
| getting results. | | | | results pages or SERP's as they are technically |
| Its not just for international or national sales, its just | | | | known. |
| as effective for local businesses as well even if you | | | | Due to the time delay in ranking for specific search |
| are not actually making a sales on-line you can be | | | | terms companies can also use paid search results to |
| generate interest and desire for people to get in | | | | get instant traffic. This can be phased out gradually |
| touch with you that might be looking for a specific | | | | as organic listings deliver more traffic over time. |
| restaurant or some kind entertainment for example in | | | | Traffic From Paid Search |
| a local area. | | | | The most widely used type of on-line paid advertising |
| On-line, this type of marketing is know as search | | | | is pay-per-click. These are small adverts that show up |
| engine marketing or SEM. | | | | immediately once they've been approved and can be |
| Getting Website Traffic | | | | shown in either search results (seen on the top or |
| There are a number of ways of achieving some | | | | right hand side of the organic listings) or on other |
| results which includes doing it yourself or hiring | | | | websites relevant to that topic area. |
| somebody to do it for you. Doing it for yourself is | | | | You can exhaust your budget very quickly with |
| not easy task and takes many years of testing and | | | | pay-per-click if you are not careful about how you |
| developing a strategy that works. You must also | | | | target and restrict when and where your advert is |
| consider the site itself, which should convert your | | | | displayed and ensure that you have relevant content |
| visitors into prospects or customers as well as the | | | | on the ad to get the readers attention and a page |
| methods for driving traffic to your site, as one part | | | | that they are directed to which gets your audience |
| without the other will reduce the effectiveness of | | | | to take some kind of action and get involved with |
| your results significantly. | | | | your business. |
| If you don't want the hassle and just want results | | | | Its absolutely crucial to do some research to |
| then a marketing consultant is the way forward as | | | | determine what is relevant, what the costs may be |
| they can build on years of experience and help you | | | | and how you will profit from the activity. |
| get more on-line enquiries or sales more efficiently. | | | | Other Web Traffic Sources |
| Traffic From Organic Search | | | | There are other ways of getting traffic to your |
| Search engines like Google have developed | | | | website which include using snail mail, pay-per-action, |
| sophisticated methods of determining what sites are | | | | pay-per-view, videos, articles, newsletters and all sort |
| relevant to which searches. Your site gets attention | | | | of other content and location where you can grab |
| when its seen as being relevant for a given topic. | | | | attention and engage with your audience. |
| Your relevance is determined by your content and | | | | Not all methods are made equal so its import to |
| the votes or links back to your site. The closer to | | | | focus on the highest return areas for the least effort |
| the top of the search results list you are, the more | | | | and build in other relevant activities over time. |