| Real estate brokers that specializing in | | | | to create and distribute an online brochure. The |
| multimillion-dollar homes must have a keen | | | | format of choice is the Portable Document Format |
| appreciation for the specific needs of high net-worth | | | | (PDF) that was created by Adobe. The initial |
| clientele. If they don't then they just can't succeed. | | | | purchase of this software is a great investment or |
| Commissions are substantial on a luxury home sale, | | | | you can contract with an outside service that can |
| but so are the costs and demands of marketing | | | | provide you with PDF documents for distribution on |
| high-end properties. Due to the small pool of | | | | the Internet. |
| prospective buyers, it typically takes well over a year | | | | Pay Per Click Programs with Google and Yahoo! - |
| to sell a premier luxury home even in a strong real | | | | Once you have your marketing in place with a |
| estate market. These homes are often highly | | | | dedicated website, online presentations and PDF |
| customized and with many special features. The | | | | brochures you can then set up Google and Yahoo |
| special features one person has invested in many not | | | | advertising programs. With a dedicated website the |
| have a big appeal to other people. | | | | marketing and advertising can be specific and |
| Most wealthy homeowners demand that their agent | | | | focused. This is a big advantage on the Internet. If |
| attend every showing - not only for security | | | | you have targeted traffic then mostly interested |
| purposes but also because high-end homes often | | | | visitors will be coming to the dedicated website. |
| have extensive special features that need | | | | These innovative marketing tools can be very |
| explanation. Also, owners of multi-million dollar homes | | | | expensive. Videos tend to cost over $1000, web |
| often have significant knowledge of the real estate | | | | sites can range from $500 to $10,000 and the |
| market and in advertising and marketing. They know | | | | pen-and-ink sketch ads can cost as much as $8,500 a |
| what top-level service is and they expect it. | | | | week. Local print publications may charge as little as |
| There are some new tools that are becoming | | | | $50 for a classified line ad, to nearly $10,000 for a |
| standards for the showcasing to luxury properties. | | | | full-page magazine ad. Some sellers want a glossy |
| These may be used for any multi-million dollar | | | | brochure and full-color booklet, which start around |
| property. | | | | $1,000 and run up to $10,000. These costs are |
| An Artist's Sketch of the House - Drawings may | | | | frequently borne by the real estate agent. |
| appear crisper than photographs in newspaper ads. | | | | It behoves a Real Estate Agent that specializes in |
| A Glossy, Full-Color Brochure - This should have an | | | | high end or luxury real estate to know about these |
| extensive listing of the home's special features. | | | | online tools and to have available the resources of an |
| Advertising in National Publications - It is essential to | | | | Internet Consultant. |
| get the luxury property some exposure at the | | | | The Internet is an increasingly important medium for |
| national or even international level. | | | | luxury real estate professionals; the Web provides |
| A Dedicated Website - Websites can be expensive | | | | exposure to potential buyers anywhere in the world. |
| but they do not have to be. The website service at | | | | The Internet also helps agents to market themselves |
| Luxury Home Marketing can register your domain | | | | by providing them an opportunity to list their |
| name, set up a dedicated website and host it all in a | | | | qualifications for prospective clients. |
| neat and tidy package - and very affordable. | | | | The marketing techniques utilized by real estate |
| Online Presentations - Today it is easy and | | | | agents who specialize in luxury real estate must be |
| straight-forward to set up steaming media | | | | innovative and draw on cutting edge technology to |
| presentation with still images and to add voice | | | | appeal to both the wealthy buyers and sellers of |
| narration. One of the easiest services is Presentations | | | | multi-million dollar homes. The challenges in selling |
| That Talk. They specialize in online voice-narrated | | | | luxury real estate are great, and a broker must |
| presentations for real estate. The services of | | | | remain creative and determined in order to stay at |
| Presentations That Talk are also avalable at Luxury | | | | the top of this highly competitive but lucrative |
| Home Marketing. | | | | market segment. |
| Online Printable Brochures - It is now very affordable | | | | |