| Stream Cosmetics, a subsidiary of Luminess Air (an | | | | them. There are seven levels of progression |
| established airbrush company) is claiming all sorts of | | | | between the bottom IBC and the top Beauty World |
| things for itself. From being the first to use primers, | | | | Ambassador level (which requires a monthly group |
| to being the avant-garde of the airbrush world - | | | | sales of $250,000!) so the potential earnings are high |
| these claims are largely embellished, but they are the | | | | - if you can actually manage to get there. Of course |
| first airbrush makeup company to go the way of | | | | as you progress up the pyramid there are more |
| Avon and use a home-based multi-level marketing | | | | lucrative bonuses and incentives but the climb seems |
| business model. | | | | pretty steep, so it seems a bit like a stick and carrot |
| Interested people can easily sign up with Stream | | | | system where consultants very rarely get the golden |
| Cosmetics as an Independent Beauty Consultant | | | | carrot. |
| (IBC) for a fifty dollar fee. There is no compulsory | | | | The other component of the Stream Cosmetics |
| inventory to become an IBC, but realistically the | | | | company is of course the products being sold - and |
| minimum purchase of a basic kit for demonstrations | | | | this will be the real litmus test for the company, |
| would be necessary in order to show potential clients | | | | because no matter how good the business plan, if |
| the products. With the Stream Cosmetics pyramid / | | | | the products aren't good, then there is no way to |
| Multi-Level Marketing business model, consultants get | | | | build a cosmetic empire. |
| between twenty and fifty percent of all sales made. | | | | Their range of products is the same as that of the |
| They also get a percentage of any clients who they | | | | industry leaders, so their claims of being a revelation |
| sign up for automatic monthly shipment. | | | | to the airbrush makeup world seem a little far |
| Auto-shipment programs are a double edged sword | | | | fetched. There are reports coming in of the |
| for any company, as they have a way of signing | | | | foundation formula being too runny, and for the price |
| people up who would rather not be signed up for a | | | | they are charging (twice that of other companies for |
| monthly credit card debit and resulting in a lot of | | | | foundation) that might be a problem for the |
| disgruntled customers. | | | | company. As foundation is the mainstay of the |
| In order to progress up the levels of the Stream | | | | airbrush makeup industry, getting the formula right is |
| Cosmetics business ladder, consultants must maintain | | | | essential, so Stream Cosmetics may need to adjust |
| a monthly sales average and develop a group of | | | | their formula in order to stay abreast in the market. |
| active IBCs "recruiting" other members underneath | | | | |