| Search Engine Optimisation and Internet Marketing | | | | connect with existing and prospective customers on |
| have changed dramatically over the last few years | | | | a neutral platform whilst gaining invaluable insights into |
| with the arrival of Social Media and Social Networking. | | | | how they are perceived and where they need to |
| Although SEO's have adopted it and used it to | | | | improve. Think of it this way...which are you more |
| enhance their existing practices, SMO and all it stands | | | | likely trust...a corporate campaign telling you to buy |
| for, is undoubtedly the future of internet marketing... | | | | something or a recommendation from a trusted |
| Its time to make your content count and start | | | | friend? |
| building natural authority in your market place by | | | | The internet moves at a frightening rate and most |
| actually connecting and reacting to your customers | | | | marketing decision makers don't have the time to |
| and sharing with your peers. Find out where Social | | | | keep abreast of the latest Web 2.0 developments let |
| Media Optimisation and traditional Search Engine | | | | alone separate whats a fad,and whats going to show |
| Optimisation are heading and what it means for your | | | | you a good ROI and generate long term business. |
| future online strategies. | | | | This also means internet marketing consultants are |
| What is Social Media Optimisation | | | | having to evolve at a rapid pace to keep abreast of |
| Social Media Optimization (SMO) is a set of methods | | | | the most effective techniques so its worth knowing |
| for generating publicity through social media sites, | | | | a thing or two when seeking suppliers. |
| online communities and niche/community websites. | | | | Common SMO Questions |
| Popular SMO techniques include | | | | -How do I find prospects online? |
| RSS Feed Syndication | | | | -How do I attract prospects |
| Article Marketing | | | | -How do I engage them and keep them interested? |
| Blogging | | | | -My 'Decision Makers' are not going to be using Face |
| Contributing to online forums and communities | | | | Book or Myspace so how can it help me? |
| Sharing content through social bookmarking | | | | -How do I use it Social Media to to generate local |
| Incorporating 3rd party media such as video and | | | | leads? |
| images | | | | Interaction is the key here, there are no instant |
| Press Releases | | | | results to be had(are there ever?), social media is |
| Social media optimization is related to search engine | | | | about networking with your peers online, as you |
| marketing, but differs in several ways, primarily the | | | | would do at an offline industry event. Business |
| focus being on driving traffic from sources other than | | | | forums are a great place to start by answering |
| direct search engine results, though improved search | | | | questions and sharing your experiences with like |
| ranking and authority are direct benefits of successful | | | | minded people Don't try and promote your self |
| SMO. | | | | straight away (or leave tacky irrelevant links |
| Social Media Optimisation is essentially a form of viral | | | | everywhere- its bad taste!) Just be ...yourself and |
| marketing where 'word of mouth' is duplicated | | | | share what you know. |
| through networking in social interactive sites. | | | | If you have articles, conference materials or research |
| The real trick is wiring these accounts together, | | | | papers stashed away, these are a great way to |
| produce fresh content and use it to leverage your | | | | publish content, promote your business and generate |
| online exposure, ultimately attracting streams of | | | | Authority for your company site. This authority and |
| targeted visitors to your main site. This is where the | | | | fresh material encourages natural linking and helps |
| Search Engine Optimisation techniques come in to | | | | with your search engine rankling. You can use this to |
| play -but generally the focus is on content promotion | | | | expand your keyword range to incorporate a wider |
| and reputation building.interaction is the key here, | | | | range of phrases and thus attract more traffic. This |
| there are no instant results to be had(are there | | | | include long tail phrases and geographically targeted |
| ever?), social media is about networking with your | | | | keywords. |
| peers online, as you would do at an offline industry | | | | Social Media Optimisation enables you to attract |
| event. Business forums are a great place to start by | | | | quality, relevant traffic without worrying about your |
| answering questions and sharing your experiences | | | | Search Engine Ranking which Google likes as it cuts |
| with like minded people Don't try and promote your | | | | down spamming and promotes natural good content. |
| self straight away (or leave tacky irrelevant links | | | | Summary |
| everywhere- its bad taste!) Just be ...yourself and | | | | SEO is often split into 'white hat and black hat' |
| share what you know. | | | | otherwise known as the 'good' and the bad. |
| If you have articles, conference materials or research | | | | However, the end goal of all SEO tactics are to fool |
| papers stashed away, these are a great way to | | | | search engines into achieving higher search engine |
| publish content, promote your business and generate | | | | ranking which has led to a spamming of the internet. |
| authority for your company site. Fresh material | | | | What do we mean by spamming? Joining a forum |
| encourages natural linking and helps with your search | | | | and leaving pointless unhelpful posts with the sole |
| engine rankling. You can use this to expand your | | | | purpose of gaining a back link to your site is a prime |
| keyword range to incorporate a wider range of | | | | example |
| phrases and thus attract more traffic. | | | | The search engines are wise to this and with this in |
| Social Media Optimisation enables you to attract | | | | mind, the way to optimise your site, improve search |
| quality, relevant traffic without worrying about your | | | | engine ranking and connect with your market will be |
| Search Engine Ranking which Google likes as it cuts | | | | to create useful content that serves your market |
| down spamming and promotes natural good content. | | | | creating loyal and genuine followers. Optimisation will |
| Social Media For Marketing and Customer Interaction | | | | be a more personal and tailored process where the |
| Consumers are so bombarded by marketing and | | | | company will focus on using there internal marketing |
| corporate jargon they no longer pay attention to | | | | documents to leverage web side authority. |
| mainstream advertising and why should they? How | | | | We could even see a shift in the traditional job roles |
| often do you take on a new product or service only | | | | associated with internet marketing consultants as |
| to be disappointed by the customer service/support | | | | internal departments take control of their SEO |
| as soon as something goes wrong. We are all sick of | | | | content production and design. This would certainly |
| cold calling and blanket mailing campaigns and as a | | | | provide give them more control whilst rewarding |
| result, our friends in Direct Marketing have seen a | | | | visitors with more relevant material.This move could |
| rapid decrease in conversions from traditional | | | | spell the end for factory style seo and the spamming |
| mediums. | | | | we are all so sick of. |
| Social Media Optimisation allows companies to | | | | |