| p>We each have a personal brand that we express | | | | purposeful appearance really is the hallmark of an |
| to others, through the way we look, dress, behave | | | | effective image presence. |
| and communicate. Your goal is to ensure you are | | | | Your image needs to be aligned with your lifestyle, |
| dressed in a way that maximizes your "presence" in | | | | goals, sense of personal style and core values. As |
| your interaction with others. These goals can be as | | | | you think of your personal brand, your mission should |
| basic as attracting the people you desire into your | | | | be to create an image that is credible, memorable |
| life, to more substantive ones such as reaching the | | | | and effective in meeting your life's goals. When your |
| height of your career aspirations. Think of your | | | | image is in sync with your goals and you look good |
| external image as your 'packaging' and your internal | | | | and are dressed in ways that flatter you, there are |
| self image as your 'product offering'. If your 'package' | | | | so many benefits: increased confidence, you are |
| is at odds with your 'product', the end result is | | | | perceived as smart, you are treated with more |
| unbelievable. To create a favorable, credible | | | | respect and people are naturally drawn to you. |
| impression, there must be an alignment of your | | | | It's this simple: Your image is one of the things in |
| internal belief system and values with your outward | | | | your life you can control and manage. It's your secret |
| appearance. | | | | weapon to use in your quest for success in all areas |
| Every person has a unique life situation, personality | | | | of your life. People make judgments about you in the |
| and purpose which impacts how they want to be | | | | first 60 seconds of interaction. That's right-it takes |
| perceived. For example, if you are an entrepreneur | | | | less than one minute for an impression about you to |
| who is trying to expand your business, your image | | | | be formed. Your image needs to be a conscious |
| needs to reflect that of a successful entrepreneur. | | | | choice that you are attuned to at all times because |
| When prospective clients see you they should think; | | | | you only get one chance to make a great first |
| there goes (name) she/he is so competent, | | | | impression. You can manage your reputation and |
| trustworthy, smart, dedicated, successful, creative, | | | | personal brand by ensuring that the image you |
| confident, etc....This is true for every person in any | | | | project is favorable and in synch with the goals you |
| life stage and applies to all aspects of your life where | | | | want to achieve. In so doing, you position yourself |
| you need to leave a lasting impression. A strong, | | | | for the success you desire. |