| IMAGE CONSULTANT | | | | them, I'm sure you know who I mean. Many of them |
| Image consultant services can help celebrities, artists, | | | | could have profited from objective advice. |
| poets, actors, and people from other creative fields. | | | | The second mistake is not so easy to deal with |
| If you're an artist, you're clearly interested in your | | | | because if you think you know everything, you're |
| craft, but that does not necessarily mean you will be | | | | less likely to consider talking with someone who can |
| successful at marketing yourself. The fact that Mick | | | | really help you. Keep in mind that almost everyone |
| Jagger, Keith Richards, and millionaire artist Jeff | | | | who runs for president hires a political consultant. |
| Koons all used image consultants speaks for itself. | | | | Political consultants are essentially image consultants, |
| This article addresses the three mistakes celebrities | | | | except that they focus on the image of candidates |
| make when using an image consultant. | | | | running for office. If a presidential candidate can use |
| CELEBRITY MISTAKE ONE | | | | a political consultant, doesn't it stand to reason that |
| The first mistake celebrities make is failing to hire an | | | | an artist can use an image consultant when starting in |
| image consultant during the developmental stage of | | | | his career? |
| their career. Once you hit the spotlight people are | | | | It is not always easy to step back and ask for |
| talking about you all the time. Photographers will be | | | | advice, especially when you are having success. |
| taking photos of you. Your image will be on the | | | | Some people feel that asking for advice is a |
| internet, on television, and in magazines and | | | | weakness. Actually, the opposite is the case. It is a |
| newspapers. Why leave it up to chance? You've seen | | | | sign of strength and wisdom to ask for objective |
| celebrities who look terrible. Don't let it happen to | | | | feedback. Up-and-coming politicians do it all the time. |
| you. | | | | So do men and women elected to high office. |
| If you're on your way up, don't forget to ask for | | | | There's a lesson to be learned from these politicians. |
| help from a professional. Mick Jagger knew how to | | | | Just as a politician can make use of a consultant, so |
| sing and how to promote his songs. He also knew | | | | can an artist or celebrity make use of an image |
| how to dress. But he wanted more success. Can you | | | | consultant. Hopefully this comparison will convince you |
| believe it, this multi-platinum artist wanted more. So | | | | that the second mistake celebrities make, thinking |
| what did he do? He promptly hired an image | | | | they know it all, can be overcome. |
| consultant. When Keith Richards found out, he hired | | | | CELEBRITY MISTAKE THREE |
| one too. | | | | The final mistake celebrities make is failing to |
| The first mistake celebrities make, failing to hire a | | | | research a consultant before they hire him. An image |
| consultant during the developmental stages of their | | | | consultant doesn't need a license, like an attorney or |
| career, is easy to fix. The second mistake is a bit | | | | a physician. It is a good idea to ask the consultant if |
| harder to correct. | | | | he has done any research into artists and creative |
| CELEBRITY MISTAKE TWO | | | | people. Only a consultant with such a background can |
| The second mistake celebrities make is thinking they | | | | help you reach your full potential. |
| know it all when it comes to their image. Take, for | | | | It is not difficult to research consultants. Google their |
| example, a celebrity who is an A-list actor. He thinks | | | | name and see what you find. Also, talk with them on |
| he knows what to wear, what kind of car to drive, | | | | the phone and ask if they do their work based on |
| and how to act in public. Yet the media makes a | | | | hunches or whether they work from research. The |
| mockery of his life. They portray the man as a | | | | latter, of course, is preferable. |
| clown. If only he had talked with someone and | | | | NEW YORK CELEBRITY CONSULTANTS |
| gotten some advice. | | | | New York has more celebrities than any other city, |
| There are countless artists on their way up who | | | | even Los Angeles: writers, painters, poets, musicians, |
| think they know everything about how to act and | | | | actors, politicians, directors, Broadway stars, and |
| dress. This attitude comes from the first flush of | | | | more. That is why a New York artist will find himself |
| success. Success is a sweet feeling and makes you | | | | facing more competition than artists living elsewhere. |
| think you're invincible. Also these artists are usually | | | | It is crucial that a New York artist seek out a |
| young, and they have high hormone levels, often | | | | competent image consultant, even if only to get |
| giving them overconfidence. Don't let that happen to | | | | some quick feedback on wardrobe. With such advice |
| you. Look at the countless celebrities who have | | | | you will have greater confidence and will find that |
| made mistakes with their image. I don't have to list | | | | success seems to seek you out. |