How to Sharpen Financial Competence for Directors and Executives

Financial competence is not a static variable, in that itcompanies that will assist them in diverse market
is something that is ever-changing, and the skillssituations; NOT JUST WHEN TIMES ARE GOOD.
associated with being financially competent must beThe solution: The following are some of the steps
sharpened consistently. The fact is that failure tothat key decision-makers need to take in order to
have financially competent decision makers can beassist the company in building a more competent and
highly destructive to an organization. What is meantmore effective financial management infrastructure.
by "financially competent" goes well beyond being1) Your executive Finance team: To have a financially
able to identify credits or debits or being able tocompetent executive team; YOU NEED A TEAM;
properly read financial reports. Being financiallythere is ALWAYS an inherent danger in leaving major
competent should focus on one's ability to breakfinancial decisions to a few individuals. The fact is that
down the financial information provided in thosewe are talking about money; and when that is the
reports and analyze how they should be used tosubject then many times self interest replaces
determine the financial path of the organization goingcorporate interest in the decision making hierarchy.
forward.Furthermore a company that has a properly chosen
Furthermore, a person must be able to understandteam of individuals to make decisions provides a
how risk factors into the financial decision makingsystem of checks and balances which mitigate the
matrix and how that risk should affect the coursesrisks associated with these decisions.
of action taken by the company. These are the2) Training Courses in Finance: Another conduit would
things that separate competent financial managementbe to get a day or two day workshop in financial
from incompetent financial management. This is likelytraining where current decision makers receive
a major reason why roughly 21% of all CEOs servetutelage in financial decision making from an
in a financial oversight position prior to becoming aapplication standpoint instead of an academic or
CEO and why almost a third of CEOs have served intheoretical standpoint. Bringing in people that have a
a financial capacity at some point in their careers. It ishistory of being competent financial managers will be
also important to realize that the outcome of certainhelpful. But also teaching examples of how poor
situations has no bearing on the competence of thedecisions have destroyed companies would be helpful
decisions that have been made. The fact is that pooras well. Many course offer sound coverage of
financial leadership can still yield success from afinancial topics of importance. However, it is
periodic standpoint. In the same manner that animportant to check background, experience and
unskilled Poker player can have a run of "good luck"credentials of the trainer before embarking on a
and win big in a night of gambling, so to cancourse.
incompetent financial managers "GET LUCKY".3) Get a Coach or Corporate Consultant: Coaching at
The problem with depending on luck to manage theexecutive level has proven to be popular in many
financial infrastructure of an organization is two-fold:parts of the world. Experts believe that the value an
1. Luck does; and will always run out at some point inexecutive coach (whether it is a successful
timeconsultant, former executive, or entrepreneur) adds,
2. Financial management isn't gambling; especiallysignificantly impacts progression and drives
when considering what's at stake whether it is theperformance to a higher level. There are many
shareholders, the market, the employees, or thecoaches available but you need to ensure you get a
customers; there is simply too much at stake tocoach who will listen to your concerns at the same
make financial management a "Coin Flip."time offer the right and relevant professional advice.
To ensure that the key decision-makers areWith the advent of the internet, organizations also
financially competent it is incumbent uponoffer virtual coaching support.
management to analyze the knowledge of these4) Have self-analysis meetings: At least once a year
individuals and provide opportunities for them toall organizations should seek to have a meeting with
update and hone their skills as it relates to financialall people involved in the financial decision making
management. The good news is that mostprocess (executives, senior financial/accounting
organizations generally select the financialpersonnel, board members, etc.) and simply have a
decision-makers within their organization by doing abrain-storming session that focuses on the direction
thorough search; this generally allows them theof the organization; future financial needs, current
opportunity to select the person that they feel bestfinancial position, etc. These meetings have a way of
can handle the position.bringing issues to light that otherwise would stay in
Furthermore, most organizations that utilizethe dark; and furthermore you want all of these
committees to help manage operations have apeople to work well with each other, and this is a
financial management committee (as it is consideredgood platform to start from.
to be the most common among companies withWhile most organizations believe that the decision
three or more committees). The problem is thatmaking aspect of their financial infrastructure is at
many companies don't understand the positionleast competent; the fact is that many organizations
enough to fully handle this search, so they end uparen't aware of what constitutes competence as it
hiring people that have had past success withoutrelates to financial decision making. The fact is that,
determining whether the source of that success wasno matter where your organization is located, the
luck or skill.WORLD HAS CHANGED for companies; to stay
If the current global economic calamity has taught usprosperous companies must focus on sustainability
anything; it has taught us this: When the economicand not luck; they must focus on consistency and
climate is advantageous to organizations it is muchnot major peaks. Financial competence has little to do
easier to seem competent than when things go bad.with an education in finance, it has everything to do
In a good economic climate decision-makers can takewith how your executives can use that information
huge risks and if they win they are superstars; ifand analyze the health and the future of the
they lose there are generally opportunities to mitigateorganization. Those that understand this are in an
that loss (either by acquiring debt capital; increasingadvantageous position; those that don't are playing
sales, or raising equity funds just to name a few).with fire.
In a bad market we have discovered that THECAUTION: While all the above (and others) may
SAFETY NETS ARE GONE; and risky decisions haveprove useful, the idea is not to micromanage and get
real consequences. In this market we are finallybogged in deep financials. Keeping it simple is the
paying the price to learn that there is a realmessage. I believe if boards can set criteria through
difference between corporate sponsored gamblingExecutive Policy Development from the onset,
and effective financial management. What we needkeeping it simple yet covering all financials of your
to do now is train current and future financialorganization is the way forward. Subsequent
decision-makers about what makes an executivemonitoring of the financial health at appropriate
financially competent, and what does not. This willintervals will help you shape your organisation's
produce more effective financial decision-makers andfinancial strength further. After all, it is all about
more importantly it will provide a future asset foraccountability at board level.