| How to Build a Fashion Empire! | | | | healthy web traffic. It will also give you competitor |
| With the credit crunch biting more and more of us | | | | data for you business plan. |
| are looking to the internet as a source of income. In | | | | Then source your product and start a website. There |
| both Europe and the US retail sales have fallen whilst | | | | are many website software packages now to build |
| internet sales are still holding. Around 75% of us now | | | | your own i.e. Mr Site. Google Adwords provide instant |
| have a home computer, and clothing sales account | | | | advertising and with a website focussed on your |
| for 17% of US and 37% of UK online sales in 2007. | | | | most relevant keywords you will soon have sales. |
| The US market topped $100 billion in 2007 so there is | | | | Market by email to your customer base and keep |
| a massive market to go for. | | | | marketing to them, on average it takes 7 access |
| Retail shops are finding it very tough with rising rates, | | | | points before someone buys. |
| and consumer confidence dropping. So the time is | | | | Now you have your killer product, a great website, |
| right to start a fashion empire. Niche markets do | | | | stay focussed, network like crazy and don’t give |
| very well, Bravissimo the online bra company for | | | | up. Take a long cool look at your business regularly |
| fuller figured women started on a kitchen table. Other | | | | and refine it. Many big businesses start very small so |
| ideas may be children’s clothing, plus size women, | | | | be motivated and get out there to build your very |
| tall men etc. | | | | own Fashion Empire. |
| Next, start a blog with a free newsletter and find out | | | | If you need any advice just contact me and I will do |
| as much as you can about your target market and | | | | my best to help! |
| customers prior to launch. The newsletter will give | | | | Go for it!!!!!!!!!!! Gabrielle Teare is the Leading London |
| you your mailing list for your launch. This will get you | | | | Personal Stylist and Personal Shopper. |
| known to your target customers and get some | | | | |