How to Avoid Business Failure

Why do businesses fail? The Small Businessalignment, the field experiences tremendous energy
Administration in 2004 (latest year for available date)and improved performance happens.
identified the launch of 580,900 new employerProcesses help to unite the forces and close any
businesses and the closing of 576,200. This reportperformance gaps between the forces. People
suggests that for every business failure anotherdevelopment process links strategic planning and
business took the chance to open and to fail.execution. Many companies have great strategic
Many business writers. business consultants andplanning capacity, but fail to execute or implement
business coaches attribute business failure to a lackthe performance change.
of strategic planning, a lack of leadership, a lack ofEven if strategic planning and execution are OK,
vision, a lack of processes, the list is endless. Dansometimes measurement of the desired results is still
Kennedy, a renowned marketing and sales expertlacking. A goal achievement process helps to bridge
said "That there is no business success or failure, butthis gap.
rather people success and people failure." However,Between measurement and planning is the process of
the problem with identifying one reason for businessquality. Reviewing the quality of the performance field
failure is the problem.helps to not only improve measurement, but
Businesses are complex by their very nature. Toestablishes a high performance culture of continuous
believe that only one factor will either make or breakimprovement.
a business is foolhardy and contributes to the siloAll of these forces and processes operate within the
solution mentality. This approach is simply stated likeeye of leadership. Effective leadership is necessary to
this: If I fix this one problem, then everything else ismanage each of the forces as well as the processes.
OK.If effective leadership is not present, then the forces
Successful businesses harness what I call thefail to maximize their impact upon the field.
dynamic forces of performance - strategic planning,Take the time to look at the forces within your
execution and measurement. These forces, much likebusiness along with the processes. Implement action
the forces in nature, act upon each performance fieldwhere necessary so that you will be one of those
such as profitability, customer service, growth andbusinesses that will not fail.
innovation to name a few. When all 3 forces are in