| Most women struggle to understand fashion and look | | | | choice of new clothing we are left confused as what |
| great all the time. While to some this may come | | | | to buy. You may not believe this, but as consumers |
| easy, to most it doesn't. Most of us take forever to | | | | we have a lot of impact on what is sold in the shops. |
| decide what to wear each morning, but we want to | | | | Fashion trends are set by a number of people, |
| look our best at all times whether we are going for a | | | | fashion designers, buyers, the media and us the |
| glamorous night out or to the corner shop. | | | | consumers. |
| While we are children, the majority of the time, our | | | | A designer is a person who has vision of a design |
| parents decide on what we wore, as teenagers we | | | | and puts it together from a sketch to the actual |
| just follow trends as it is, it is no surprise that as | | | | outfit. Top designers will show their each seasons |
| adults we have not come to know or developed our | | | | collection at a fashion show. The bigger, better |
| own style. One option for many of us is to get help | | | | known designers have a bigger impact on the latest |
| with our style is to hire a personal stylist or shopper. | | | | trends. The buyers are who will bring the latest |
| But most people can not afford that option, great if | | | | designs and trends from the runways to the shops. |
| you can, but for the majority of us we have to look | | | | They will pick and choose from the designers |
| at other options. So another option would be to | | | | collections according to what they think the |
| understand and research how to develop your own | | | | consumers will buy. All the shops from large |
| style. | | | | department stores to small boutiques have a buyer. |
| Nowadays the media is so much on the fashion | | | | Buyers for the larger and major retail shops play a |
| industry. There are hundreds and thousands of | | | | big part in the fashion trade. These buyers have to |
| fashion designers all over the world creating and | | | | be careful as to what they buy from the designers, |
| manufacturing new designs and clothes for us | | | | if the consumers don't like it, they will end up with a |
| consumers. There are also new designers emerging in | | | | lot of unsold merchandise.. So as you can see as you |
| this field of work all the time and creating new | | | | as a consumer have a lot of impact on trends that |
| designs all the time. It is no wonder with so much | | | | become popular. |