| When people ask me what I do for a living, and I | | | | with its users or prospective customers. What you |
| respond with "I'm a search engine marketing | | | | need to be able to do is offer people visiting your |
| consultant" people normally glaze over a bit until I | | | | site something they aren't able to get from any |
| respond with "I help people rank well in the search | | | | other site in your given profession. There may be a |
| engines". Search engine marketing isn't as you are | | | | million sites that offer the product or service that |
| often told a mystical art where you somehow trick | | | | you offer but most of those sites are unsure how to |
| the search engines into believing that your site should | | | | focus there efforts. Search engine marketing should |
| be at number one. It used to be the case that you | | | | be about engaging with past and potential clients and |
| could throw a load of keywords onto a site, pay for | | | | building trust, interest and conversation. The more |
| a thousand links and your site would appear at | | | | interesting and helpful you make your site the more |
| number one (Obviously you then had a site that | | | | likely you are to have people return to you as a |
| didn't make a lot of sense and would more likely | | | | trusted resource. How many times have you landed |
| annoy your visitor than help them this was called | | | | on a site delivered to you from what you thought |
| keyword stuffing would now affect your site in a | | | | was a useful search engine result, to simply click |
| detrimental way). What good search engine | | | | away again within seconds. Web design has seconds |
| marketing is about is helping you focus down on | | | | to catch your attention and draw you in, it then |
| what the purpose of your website is and then work | | | | needs to guide you quickly to what you were |
| to make people aware of why your site is the one | | | | searching for and help you make the right choice. |
| to visit for your given product or subject. | | | | Good search engine work helps deliver a searcher |
| The search engines are constantly tweaking how | | | | where they need to go on your site and ensures |
| they rank sites in the search engines and due to the | | | | that the information that you are provided with is |
| rise of social media sites like Twitter and Facebook | | | | what you want not just more sales text. |
| they take into account how your site communicates | | | | |