| Are you a trendsetter? Do you find yourself on the | | | | promoting certain looks at the right time. That's why |
| cutting edge of fashion? If so, you may find fashion | | | | successful fashion marketers need a solid |
| marketing a perfect career fit. | | | | understanding of consumer psychology and social |
| Fashion marketers generate interest in new styles | | | | trends. |
| and products, connecting the public with the world of | | | | Evidently, fashion marketing training is key to |
| fashion. In a nutshell, they promote fashion. | | | | managing the many layers of this industry. Through |
| On the business side, fashion marketers analyze and | | | | fashion marketing programs, you'll learn how to use |
| implement sales strategies, perform inventory control | | | | textiles, color, and design to create visual |
| and cost analysis, and stay mindful of profits and | | | | merchandising campaigns. Business courses will show |
| losses. On the art side, fashion marketers are | | | | you how to develop, analyze, and implement |
| creative and innovative, they recognize good clothing | | | | effective sales strategies. You'll learn how to use |
| when they see it, and they have the ability to sell it | | | | computers for cost analysis, inventory control, and |
| to the public. | | | | other store operations. You'll also get schooled on |
| Typical fashion marketing responsibilities include: | | | | merchandise economics, leadership skills, |
| attending fashion shows and visiting designer | | | | manufacturing, advertising, and store planning. |
| showrooms; placing orders for clothing and estimating | | | | All told, fashion marketing programs cover everything |
| the amount of inventory needed; arranging for the | | | | from retail buying, window dressing, and producing |
| receiving, storage, and display of merchandise; pricing | | | | fashion shows to public relations and consumer |
| clothes; designing visual displays and ad campaigns | | | | behavior. They also explore new opportunities in |
| and promotions; consulting with fashion designers and | | | | online retailing, electronic retailing, and catalogue |
| consumers; keeping tabs on profits and losses; | | | | development as alternatives to traditional retailing. |
| maintaining the physical appearance of a store; and | | | | With the right training, you'll be prepared for an |
| hiring and training new employees. | | | | entry-level fashion marketing position with textile, |
| Ultimately, fashion marketers are the ones who | | | | apparel, and pattern manufacturers; fashion salons; |
| figure out how to get people to buy fashion | | | | high-fashion department stores and specialty shops; |
| designers' latest creations. They must move trendy | | | | fashion magazines; fashion consulting firms; mail order |
| items into stores while they're truly in vogue. But | | | | companies; or import and export firms. |
| fashion marketers can also create trends by heavily | | | | |