| 1. Know your target market and have them feel | | | | to the list. |
| comfortable with you! Understand what they need | | | | 6. Have Authentic Personal Style: |
| and want so that you can give it to them and THEN | | | | Becoming a local celebrity is a lot easier than you |
| some. Having a "story" is extremely important as | | | | may think! Having star quality is more a matter of |
| well, in many cases people want to identify with you. | | | | over-all impression than actual looks so having a |
| Maybe you accomplished something they are trying | | | | knockout first impression is one giant step to |
| to and you are their inspiration. Tell them about it. | | | | stardom. What message is your image sending? |
| Don' t be shy. If you were in an abusive relationship, | | | | Before you even open your mouth, you need to |
| WRITE ABOUT IT, talk about it. | | | | have a positive and memorable impact on people. |
| If you just overcame a serious illness and found | | | | Having authentic personal style can give you the clout |
| ways to overcome it by changing your diet, SHARE | | | | to open doors to places that would otherwise remain |
| IT! If you were in debt and now you're a big | | | | locked or take years to enter. It's amazing how |
| BALLER, tell 'em how you got there! FIND THEIR | | | | charm, grace, and confidence can get you to the |
| PROBLEM AND HELP THEM SOLVE IT! We love | | | | front of the line. You don't have to be rich or wear |
| information-- heck you' re getting some right now | | | | expensive clothes. It's all in how you work it! That's |
| aren't ya? | | | | star quality. |
| 2. Do Something that Counts! | | | | 7. Keep yourself in front of people! |
| Being fabulous is cute, but what are you doing for | | | | Speak at events, participate in fundraising, go to |
| your community that makes people remember you? | | | | networking events, get cards printed and hand them |
| Host an event, volunteer; speak on topics that will | | | | out and make sure to take advantage of photo ops |
| uplift those in your area. | | | | and auditions. There's no room for fear! Get known |
| 3. Continue to Build Up Your Fan Base: | | | | for being the professional and wonderful person that |
| Collect contact info like it's nobodies business. Every | | | | you are. It's a hard fact that even if someone is |
| event that you have or attend, you should be | | | | really interested in you, they will rarely call you back. |
| collecting names, e-mails, and mailing addresses. Don't | | | | You must keep on top of your contacts and |
| walk away missing out on potentially new clients, | | | | constantly develop new ones, focusing on those that |
| customers, followers, fans, etc. | | | | will help you get to where you want to go. The most |
| For those in the music industry for example, I can't | | | | important advice is to be kind to everyone on your |
| tell you how many times I've been to a show and | | | | way up, from the receptionists to the doormen to |
| then realized they didn't' even have anyone collecting | | | | the assistants, because you never know who you'll |
| email addresses or business cards. It's a wasted | | | | meet on the way down! |
| opportunity! You need to stay in contact with these | | | | 8. Anyone can develop a signature style. |
| folks who could later come to another show and buy | | | | It takes time and it takes courage, but it can be |
| your CD online! | | | | done. Finding yourself as a person has a lot to do |
| 4. Get out the house and WORK THAT ROOM | | | | with finding your personal style as the whole process |
| BABY! | | | | is to basically bring the inward outward. It's not |
| Learn how to find interesting networking events | | | | enough to get a makeover when the old attitudes |
| online. Go where your target market is, not | | | | are still attached. It's like putting fresh icing on a stale |
| necessarily where your peers are. Read this article | | | | cake. If you're going through a major transition in |
| titled Work That Room, Baby for more info and | | | | your life and exploring new options, you're feeling lost |
| simple tips to make networking easier for you on our | | | | and confused or just plain bored, it helps to have a |
| website | | | | coach on hand to help direct you to your goals and |
| 5. Do local cable, TV, or even get your own Internet | | | | the image to go along with them. |
| Radio Show! Start researching cable access shows in | | | | Jude L. Gorgopa, author, motivational speaker, life |
| your area by calling your local cable company. Cable is | | | | career coach, total image consultant, and trainer is |
| very inexpensive and many folks are shocked when | | | | the President/Founder of Clout Et Cetera, Inc., an |
| they find out the rates! | | | | image and lifestyle resource for individuals, groups, |
| Why not start your own Internet Radio show by | | | | and businesses that can change your attitude, your |
| going here for more info: | | | | career, and your life. |
| I sat down with a Give 'N Take attendee Jude | | | | Look out for her upcoming book, 'The Fundamentals |
| Gorgopa, Founder of Clout Et Cetera, Inc. to ask her | | | | of Clout: Volume One. A Woman's Portable Guide to |
| what she thought about the topic since she is an | | | | the Power of Personal Style' is now available from |
| expert in getting clout. She had these points to add | | | | our website. |