| When I started my business online I quickly found | | | | content rich material that they can read or that you |
| out that how you market your business or product | | | | can supply to them proving how you, your product |
| will be how you make, ah yes you guessed, it | | | | or service would help them solve any problems. Don't |
| MONEY! Since my business is web based I do have a | | | | just spew a bunch of features and attributes at you |
| few Key Marketing Points that I've picked up | | | | customer and tell them to buy it. Think of you as |
| throughout my e-commerce business venture. Please | | | | being the customer try and determine all the |
| feel free to comment I'm open to all ideas, view | | | | different personalities customers would have toward |
| points, strategy, criticism and hey...if you flat out | | | | your product/service. Once you've done that then |
| disagree! Let me know I'm sure we'll still be friends | | | | devise a plan to sell your product to each personality |
| after. Lets get started! | | | | you've come up with. It takes work but that builds |
| 1. I think it's key to identify your Targeted Audience. | | | | rapport with the customer which is extremely |
| You ask why? Well in my opinion it would be a whole | | | | important! |
| lot easier and less time consuming to target a NICHE | | | | 3.Getting backlinks to a site is an important part of |
| group of customers that have that particular/or | | | | the search engine optimization(SEO) process and |
| specific need that your product or service uniquely | | | | helping a site get all its pages indexed in the search |
| offers. Now on the contrary you could Target a wide | | | | engines and ranking well in them. Link Juice is the |
| array of consumers but why when you can aim for | | | | term used for how much benefit a link passes on, as |
| customers needing your product. Its not being bias its | | | | not all links are equal. The term was first coined by a |
| to me its all about strategy! | | | | web marketing consultant, Greg Bowser. Google's |
| 2. Identify your buyer's persona. You ask why? Well | | | | version of link juice, is approximately the same as |
| when your customer is shopping in your store or | | | | Page Rank and Bing have Page score, but it is not |
| online they need content that directly addresses their | | | | known how much the link juice factors into this |
| problems or needs personally. They also need | | | | score. |