| Its really important when you are producing any | | | | serifs and are believed to be less legible than serif |
| outbound marketing (or inbound marketing for that | | | | typefaces, but often used for headings. The stroke |
| matter!) in terms graphic design or website design, | | | | weight is usually uniform and the stress oblique, |
| where your brand will be seen by your potential | | | | though there are exceptions. Sans-serif fonts are |
| target audience, that you use the appropriate design | | | | used, typically when a large typeface is necessary |
| tools and marketing devices. Typeface and fonts are | | | | for example in headlines. |
| a crucial part of this in your marketing communication | | | | Sans-serif fonts are also used a lot for text that |
| and its important to have a little understanding about | | | | would be read on screen such as websites. Verdana |
| them. | | | | is a sans-serif font that has been designed specifically |
| Fonts and Typefaces - Overview | | | | for web use. |
| A typeface is actually group of characters, such as | | | | Point sizes are important when we start to consider |
| letters, numbers, and punctuation, which share a | | | | the target audience. If you are targeting over 40s, |
| common design or style. Times New Roman, Arial, | | | | then consider using 12pt. |
| Helvetica and Courier are all typefaces. | | | | Make it easy to read - Typeface and Font in |
| In typography, a typeface is a set of one or more | | | | Webdesign |
| fonts, in one or more sizes, designed with stylistic | | | | Once you have got a prospect to your site, you |
| unity, each comprising a coordinated set of glyphs; | | | | need to keep them there! |
| which is an artistic interpretation, or design, of a | | | | In an ideal world your content will be compelling, |
| collection of written symbols. A typeface may include | | | | dynamic and should be re-freshed regularly - to keep |
| glyphs for alphabetic characters, numerals, | | | | the punters coming back. At the very least you need |
| punctuation, various symbols, and more - often for | | | | to ensure clarity in the detail - communicate clearly |
| multiple languages | | | | what you do and the benefits of the services or |
| A typeface contains a series of fonts. For example, | | | | products you offer. Choose fonts that are easy to |
| the typeface Arial contains the fonts Arial, Arial Bold, | | | | read - if in doubt use Verdana. Verdana is a typeface |
| Arial Italic and Arial Bold Italic. Some have light, | | | | that was designed specifically for reading on screen - |
| condensed tall versions. | | | | makes sense to use it for web-copy. |
| Serif fonts are based on a typeface with small | | | | Then choose a background colour that does not |
| decorative extensions at the ends of the main | | | | interfere with readability - and if in doubt make it |
| strokes of characters. Almost all books, newspapers, | | | | white or pale grey. White text on a black background |
| and magazines use serif fonts. The little horizontal | | | | looks great but is really hard to read large blocks of. |
| lines (serifs) at the end of the vertical strokes guide | | | | Give us a call or drop me an email if you need help. |
| the eye when you read large tracts of text. | | | | You'll find out get more information on marketing |
| Sans-Serif fonts are characterized by absence of | | | | consultancy and graphic design on our website. |