| Search engine optimization, more commonly referred | | | | need to install SEO Firefox. It is a free plug-in that |
| to as SEO, is of course the process which involves | | | | allows you to analyze the strength of your |
| getting a website ranked higher in the major search | | | | competition for a particular keyword phrase. |
| engines. The problem with SEO is that professional | | | | When you do SEO yourself, you must analyze the |
| firms can be very expensive, which is why many | | | | first page competition thoroughly. You should look for |
| people prefer the "Do SEO Yourself" mentality. In this | | | | keywords that have a lot of articles and inner pages |
| article I am going to share with you how to do SEO | | | | ranking highly within the search engines. This typically |
| Yourself, and show you at what point you should | | | | means that your keyword is easier to rank for, |
| consider higher a professional internet marketing | | | | because a lot of home pages are not optimized for |
| consultant to perform SEO services for your | | | | that particular keyword! |
| company or organization. | | | | In addition, you should look at the following factors |
| If you want to do SEO yourself, then the first thing | | | | with SEO Firefox: Domain Age, Number of Backlinks, |
| that you need to learn is the value of keyword | | | | Number of Pages, and the PR (PageRank) of a |
| research. If you are wanting to perform SEO on your | | | | website. By analyzing these factors, you can |
| own website or web properties, performing adequate | | | | determine whether or not you can rank on page #1. |
| keyword research is the first step. | | | | Most people think that SEO stops there, but if you |
| So, how do you perform keyword research? There | | | | want to do SEO yourself then you must realize the |
| are many paid tools out there such as Micro Niche | | | | important of one thing: Backlinks. Backlinks to your |
| Finder, Keyword Elite, and Market Samuri, however | | | | website essentially counts as a "vote" from Google, |
| from my personal experience I can tell you that the | | | | and the more high quality backlinks you have, the |
| free Google AdWords Keyword Tool works just as | | | | higher your website will rank in the search engines. |
| well. You should not spend money on tools that will | | | | So, how do you get backlinks? |
| not help you! Even though this tool is called the | | | | In order to get high quality backlinks, you can |
| AdWords Keyword Tool, it still works extremely well | | | | comment on blogs within your market, write |
| for SEO purposes and is recommended by many | | | | keyword rich articles, and submit press releases with |
| SEO consultants. | | | | an anchor-text link back to your website. These are |
| Now, go to the Google AdWords keyword tool and | | | | simple methods to increase the number of backlinks |
| type in your keyword phrase. You can go to the | | | | to your website, thus improve your search engine |
| "advanced options" tab and select local searches, | | | | rankings! |
| global searches, and a lot of other search parameters. | | | | One more thing: If you are optimizing your website |
| I usually only consider the global searches, and I | | | | or blog (as opposed to an article) for the search |
| make sure that I change the parameters so that the | | | | engines, then make sure you build your website on |
| tool will only return results from English speaking | | | | the WordPress Platform. WordPress is a great way |
| countries. This is a great tool to use if you want to | | | | to do SEO yourself, because you can install a plug-in |
| do SEO yourself. | | | | called the All-in-one SEO Pack. This Plug-in will take |
| You can then type several keyword phrases into the | | | | care of the many on-page optimizations factors for |
| search field, and the tool will show you how many | | | | you! |
| monthly searches a particular terms gets. | | | | This is a great guide to follow if you want to do SEO |
| Hot Tip: Focus on the Phrase Match of a keyword, | | | | yourself. Just make sure that you do not hesitate to |
| because it is much more accurate than the broad | | | | contact an internet marketing consultant in order to |
| match. | | | | get the ball rolling. Often business owners do not |
| After you find a few keywords that you want to | | | | have the time to do seo themselves, which is where |
| rank your website, blog, or article for, it is time to | | | | hiring an internet marketing consultant can actually |
| analyze your competition. In order to do this, you | | | | save you a ton of time and money! |