| There is a mathematical formula to business success | | | | Yes there is email, but in today's fast paced and high |
| that every consulting firm should know. Therefore, if | | | | technology driven business world, there is one mass |
| the math supports a need for an action than there | | | | media method that fills our relationship building need |
| should be no reason for not using the best | | | | better than any other, Social Networking. |
| technology to support that action, right? | | | | Now there are several services that can help us do |
| Well, here's the math.... | | | | just that, Twitter, Face book, Linked in, and a |
| Clients = Leads + Relationship + (Conversion) | | | | hundred others. Now let's look at how to build friends |
| Products/Programs | | | | whom know, like and trust us enough to convert into |
| Let me explain, to succeed in business you need | | | | a client. |
| clients and in order to acquire them you need leads. | | | | Begin with sending emails to your leads that invite |
| In order to develop leads you need to massage | | | | them to follow you on your Twitter and Face book |
| relationships and in order to convert leads to clients | | | | account. In your email, offer to help them in any way |
| you need some sort of product or program. Makes | | | | you can, although it is very simple to do for |
| sense to me how about you? | | | | themselves offer to be helpful. Next, begin to post |
| Now if we used article marketing to fulfill our lead | | | | messages to the leads that are following you, ask |
| generation and have a product to sell how would you | | | | them questions. Tell them what you're working on; |
| develop a relationship with hundreds of people around | | | | you only need to spend about 15 to 30 minutes a |
| the world? | | | | day keeping in touch. |