| Psychologists have suggested that colour can | | | | Colour and your image |
| account for 60% of the acceptance or rejection of | | | | We all react to colour, and can use the influence of |
| any product or service and this includes the colours | | | | colour to our advantage, to create a positive |
| you wear. | | | | impression. |
| In fact, the colours you wear can make you instantly | | | | If you've never really thought much about how much |
| look slimmer and healthier! | | | | of an influence colour has on your life, then its time |
| More people than ever before are taking advantage | | | | to start. Understanding what different colours mean |
| of colour consultations, to project a better image. | | | | to other people, and how to use these colours to |
| Colour consultations can show you the best colours | | | | enhance your image, will help you gain more from |
| to wear to make you look slimmer, healthier and | | | | your life. |
| create a positive impression on everyone you meet. | | | | This is what a colour consultation is all about, getting |
| Colour consultations with image consultants are | | | | more from life |
| growing in popularity and when you consider the | | | | Consider this simple fact; around 60% of clothes sold |
| following fact you will understand why: | | | | in the UK are black. |
| We react to colour before ANYTHING else, and | | | | The reason for this is that black can be used both |
| that's why it's so important. | | | | formally and informally to great effect. |
| We react to colour on instinct. | | | | Wearing colours to make an impact |
| We all act on instinct to colour, and in many instances | | | | Wearing black formally suggests elegance, strength, |
| our responses to colour can help us survive. For | | | | authority and power. If you have to attend a |
| example, if you were swimming in the sea, and saw | | | | business interview, black is always a great colour. In |
| a large grey object swimming toward you, and could | | | | Western culture, if worn in the right way, then in a |
| not see the object only the colour, you probably | | | | formal setting, it will trigger a positive response. |
| swim away as fast as possible. | | | | Now consider wearing red to business meeting. While |
| Grey in this instance immediately triggers a danger | | | | many people like red as a colour, many may not, as |
| response, the object could be a shark and colour | | | | it can be viewed as over the top, attention grabbing, |
| signals danger.colours and what we associate them | | | | and sometimes even confrontational. |
| with | | | | When worn properly, in any situation, black clothing |
| As society has developed it has reinforced our | | | | conveys neatness and simplicity. |
| association with certain colours to trigger a response. | | | | Black may be seen as a safe colour, but it is |
| Ever wondered why the uniforms of so many police | | | | extremely effective if worn in the right way, to |
| or armed forces personnel and even traffic wardens | | | | trigger a positive response. |
| are black or dark blue? | | | | Colour consultantions can make you look slimmer |
| The reason is that these colours signify power and | | | | & healthier! |
| authority. Go into a Hospital or dentist waiting room, | | | | A trained image consultant when giving you a colour |
| and you will often see pale green, usually because of | | | | consultation will not of course recommend you wear |
| its soothing, relaxing impact. Take a road sign, traffic | | | | just black. They will help you choose the best colours |
| light or warning notice, see red and you know you | | | | to use in relation to your complexion, hair colour and |
| probably need to be cautious. In conclusion, each and | | | | build. |
| everyday of our lives we react to colour in some | | | | Using the rights colours can help you look slimmer, |
| shape or form. | | | | healthier, and project a serious or fun image. |