| In the fast expanding world of chiropractic marketing | | | | looking out for YOUR best interest. Don't rush into |
| and consulting, chiropractors looking for a | | | | any decision and don't feel like you have to choose |
| results-driven coach should definitely do their due | | | | today. It's ok to take a few days to weeks to do |
| diligence before jumping the gun. It's unfortunate, but | | | | your homework before investing several hundred to |
| many get locked into long-term commitments that | | | | several thousand dollars per month. Talk to friends, |
| only benefit the chiropractic marketing consultant. | | | | as word travels fast if a doctor is making killer |
| This, in my opinion has to stop! Here are some | | | | returns from the guidance of a coaching group. |
| important things to look for when selecting a practice | | | | Ask yourself, "Is the management firm you're |
| management coach online or offline in 2009. | | | | considering pressuring you for a payment or are they |
| First, find a chiropractic marketing consultant whose | | | | legitimately concerned about taking your chiropractic |
| ego doesn't need to be stroked constantly. This can | | | | practice to the next level?" A word of advice.... The |
| be easier said than done, trust me. However, if you | | | | minute you sense that your best interest is not at |
| look deep enough, you'll be able to filter through the | | | | the forefront of their game-plan, run! |
| BS down to who's the real deal and who's just | | | | Last, make sure to go with a chiropractic marketing |
| inflating social proof. When I was on my quest | | | | consultant or group that is technically savvy and that |
| originally, I found many "gurus" talked a big game, | | | | stays abreast of new trends in the world today. |
| were super pretentious, and consistently released | | | | Communication is changing rapidly and many are |
| marketing material that only spoke about how great | | | | finding their models of doing business and marketing |
| they were. This, in turn, translated into a lack of | | | | are outdated. It's funny, I will do specific internet |
| transparency and more hype for the average | | | | searches and heavy online analytics for some practice |
| chiropractor searching for a legit company. | | | | management groups and their web presence is |
| Next, find a chiropractic marketing consultant that | | | | usually poor with little branding even being done |
| has a track record of working together with other | | | | online. I spoke to a consultant one time that said he |
| leaders in the profession. Typically, the consultants | | | | could barely turn on a computer and sounded proud |
| with the largest egos are usually the most | | | | of this for some odd reason. |
| competitive and operate from a scarcity mentality, | | | | Contrary to what some believe, the internet is not a |
| meaning these guys think they're too great to | | | | fad. It's the most spectacular medium in world to |
| collaborate with other marketing groups. This mindset | | | | gather information and marketing your chiropractic |
| appears to be prevalent in the chiropractic profession | | | | office. We live in an information and technological |
| unlike many other industries. | | | | based world and those that resist updating will not be |
| For example, if you study internet marketing, you'll | | | | around in a few years for sure. |
| notice that the guys with the big lists at the top of | | | | As touched on before, get involved with a group |
| the food chain are always helping each other with | | | | that let their results do the talking more-so than their |
| joint ventures. This is true even though they have | | | | mouth. Speak with satisfied and unsatisfied clients. It |
| similar products and by many standards are | | | | doesn't matter how good your product or service is, |
| "competing" for the same pool of customers. | | | | you will always have unsatisfied clients so it's |
| Third, go with a chiropractic consulting group that's | | | | important to get their points of view, too. |