| It is very important for any designer product to | | | | can also work in retail and wholesale outlets as well. |
| intrigue customers. It should fulfill fantasies and not | | | | Some can work as merchandise managers, buyers or |
| just a basic need. Today, consumers are more | | | | purchasing agents, manufacturing or wholesaling for |
| interested in projecting a particular image that will | | | | retail sale or purchasing the accessories and apparel |
| make them feel young and sophisticated - and this is | | | | from the designers. Still others choose to work as |
| what the fashion marketers take advantage of. | | | | fashion coordinators, who are into the creation of a |
| Fashion marketers create a fantasy for selling those | | | | special look in retail stores, designing a fashion or |
| products to customers, through visual marketing | | | | house magazine; or visual merchandisers, who design |
| campaigns, savvy advertising ideas or just by picking | | | | store displays to attract customers. After getting a |
| clothing from the designers, which they feel will be | | | | degree in fashion marketing and merchandising you |
| very popular among customers. | | | | can also become the manager of a retail store or |
| Another major responsibility of fashion marketers and | | | | start your own boutique where you can serve a |
| merchandisers is to move trendy clothing into stores | | | | certain clientele and promote your style. You can |
| when those items are in fashion. Not performing this | | | | even become a fashion forecaster or fashion |
| task can result in a loss for the designer. A good | | | | consultant. |
| fashion marketer and merchandiser can also create | | | | For a career in fashion merchandising you need to |
| trends by promoting a certain look when the time is | | | | have a certificate from any good postsecondary |
| right. To do this, they need to have a proper | | | | design school that offers degrees in business |
| understanding of the social trends and psychology of | | | | administration. Fashion merchandisers need to have |
| the consumers. | | | | talent, style and marketing skills for success. As a |
| Job Opportunities | | | | fashion merchandiser, you can begin as a |
| Fashion merchandising and marketing is composed of | | | | management trainee at small sores and move up |
| various jobs. Fashion marketers are responsible for | | | | from assistant buyer to head buyer or assistant |
| increasing the customer's interest in fashion trends, | | | | store manager to store manager. You can move on |
| and a fashion merchandiser works to present the | | | | to bigger and more prestigious firms with experience |
| apparel in stores. People who are in this profession | | | | where you can eventually even become a manager. |