| Business consulting has found that the Goal-setting | | | | participate in order to create buy-in and acceptance. |
| Theory is especially useful in predicting associate | | | | If this is so, as a business consultant when instruct |
| behavior. In many business situations, associates | | | | you, you may entirely agree with the statement |
| were sales representatives. The company that you | | | | about the necessity of creating and instituting |
| may work for, may as an example, manufacture | | | | achievable goals for your sales reps. If you do not |
| high-end Italian furniture. The sales reps that reported | | | | Institute achievable goals, you'll more than likely see |
| to you may be all independent contractors who | | | | the goals rejected because they our viewed as too |
| carried multiple non-competing lines. | | | | difficult, or because you are not clear enough in |
| The theory of goal setting and motivation, it is used | | | | explaining what behaviors are expected. |
| by business consultants, asserts that effort is | | | | In business consulting, assisting with instituting proper |
| directed toward the attainment of specifically set | | | | goal setting is one of the top areas consultants are |
| goals. Goals have two main functions: to provide a | | | | hired for. Consultants can come in to an organization |
| source of motivation and to direct behavior. A goal | | | | and assist with facilitating change, but if the |
| also helps a person determine how much effort to | | | | employees in the organization are hesitant to change, |
| put into his work. The primary goals that our sales | | | | proper goal setting and achievement will be tough. |
| force sought to attain were yearly sales goals. | | | | If you are out to increase the effectiveness of your |
| However, other more subjective goals were also | | | | online exposure and attract prospective online |
| assigned: such as those based on types of new | | | | customers, you owe it to yourself and the financial |
| dealers opened in a year or the level of assistance | | | | future of your business to learn everything you can |
| provided with accounts receivable problems. | | | | about effectively using a business consultant to |
| According to this theory, the ambition and intention | | | | facilitate company growth. |
| to reach a goal must be tied to the individual's | | | | Do you want to increase the effectiveness of your |
| acceptance of the goal. In fact, you may have | | | | online marketing techniques to dramatically grow your |
| worked closely with the sales reps to set their | | | | bottom line? |
| individual targets. You may have wanted them to | | | | |