| #8217;s gold in them thar hills,” was | | | | many before you have fallen. |
| proclaimed around the world in 1849, when gold was | | | | AdWords is a powerful advertising model. It can |
| discovered in the hills of northern California. | | | | make millionaires and it does every year. |
| More than 100,000 people descended upon California | | | | But the thing is that AdWords may not be the right |
| to find their own wealth in the hills and the streams | | | | advertising model for you to follow now and it may |
| of California. Fast-forward 150 years, and people are | | | | not be right for you ever. |
| saying the same thing about the Internet today. | | | | If you understand that, you're less likely to fall into |
| “Thar is gold in them thar Web | | | | the poor house using any online advertising method. |
| pages,” for the person who doesn't get their | | | | Unfortunately, too many people have mortgaged |
| clock cleaned by the snake oil salesmen of the | | | | their homes and driven themselves into bankruptcy |
| Internet. | | | | using online marketing companies to promote their |
| By hiring a qualified online marketing consultant or | | | | online businesses. |
| successfully completing a reputable Internet | | | | ** Deep Pockets Are Not the Solution, But Wise |
| marketing training course, you can succeed online. | | | | Internet Marketing Choices Are ** |
| ** Early Victors in the Online Business Success Story | | | | First and foremost, a business must design itself to |
| ** | | | | make a profit on its' activities. |
| In 1994, Stanford students Jerry Yang and David Filo | | | | I know people who have developed businesses online |
| created the Yahoo Web directory. One year later, | | | | that did well in the sales column, but the business |
| they co-founded Yahoo, Inc. | | | | owner failed in his quest to turn those sales into a |
| In 1998, Stanford students Larry Page and Sergey | | | | profit. |
| Brin created and launched the Google search engine, | | | | Imagine being the website owner who generated his |
| the largest and most popular search company on the | | | | first $120,000 year and then nearly went under |
| Internet today. | | | | because his prices were too low for the kind of |
| In 2005, three former PayPal employees joined | | | | service being offered. |
| forces to create YouTube. The three founders of | | | | After having been a successful sole proprietor online |
| YouTube were Steve Chen, Chad Hurley and Jawed | | | | for five years, my friend said that his first six-figure |
| Karim. Only 21 months after the launch of YouTube, | | | | year nearly put him out of business. He is just now |
| Google purchased the website for $1.65 billion in | | | | beginning to recover financially from his mistakes, 18 |
| Google stock. | | | | months later. |
| ** One Does Not Have to be “On Leave | | | | ** We Can't Know Everything about Running Our |
| from the Stanford Ph.D. Program” ** | | | | Online Businesses, Especially in Today's Complicated |
| It's amazing when you look at the biographies of the | | | | World ** |
| Who’s Who in Internet business startup | | | | When starting an online business, there are people |
| success. Most everyone on the list has as part of his | | | | who have been down the road you are getting |
| or her biography, “currently on a leave of | | | | ready to travel. They know where the potholes are |
| absence from Stanford's … Ph.D. | | | | in the road and they know where the landmines are |
| program.” | | | | buried. |
| This reference is actually an inside joke, pointing to | | | | To add an online marketing consulting coach of this |
| the fact that nearly all of these people dropped out | | | | caliber to your contact list could mean the difference |
| of college to start their Internet businesses. | | | | between success and failure online. |
| The founders of Yahoo, Google and Apple were all | | | | It's a real added benefit for online business people to |
| college dropouts. The founders of YouTube were | | | | have someone to turn to for advice, regarding how |
| simply paid staff of PayPal before striking out on | | | | to overcome the hurdles they will face in their |
| their own with YouTube. | | | | Internet business. |
| The point is that if college dropouts can make it | | | | We might have the basics covered, but there's |
| online, then we can too, if we choose to learn from | | | | always going to be times when the experiences of |
| those who came before us. | | | | others can help light the path in front of us. |
| But even if these people didn't have a college | | | | ** Online Marketing Consultants Can Help You Avoid |
| degree, do you believe they created these | | | | The Landmines ** |
| tremendous accomplishments without education? | | | | A qualified online marketing consultant is an invaluable |
| They became educated and performed marketing | | | | asset for many online businesses today. |
| research to help insure their success. They | | | | There are affordable business mentors and Internet |
| surrounded themselves with people who had | | | | marketing coaches, specializing in helping small |
| knowledge in areas where they weren't as strong | | | | business start-ups and solo professionals. |
| needed some help. | | | | What if you could benefit from their past |
| ** Creating Online Business Marketing Success Today | | | | experiences -- both good and bad -- without having |
| ** | | | | to waste the money and the time they did? |
| There are many companies online offering | | | | Think of their services as being like an insurance |
| business-building services to others. Some are good, | | | | policy, helping ensure your success. |
| some are bad, and others may be good, but they | | | | Over my many years online, I have learned a lot |
| may not be the right service providers for your | | | | both from Internet marketing training and from the |
| company. | | | | school of hard knocks. |
| Take for example the Google AdWords pay-per-click | | | | The 2 main mistakes I see new online business |
| advertising system. Millionaires have been made | | | | people making are: |
| through the Google AdWords system. | | | | 1. Not being realistic about the money and time |
| Just to put this into perspective, through June of | | | | required to make an online business succeed, with |
| 2007, eBay had been spending $25 million every | | | | the competition that exists today. |
| quarter with Google AdWords. | | | | 2. Not obtaining enough marketing education to |
| When major businesses spend $100 million per year in | | | | succeed online. |
| advertising with one advertiser, you can believe that | | | | ** Wrapping It Up ** |
| the company is making that amount back and much | | | | I encourage you to pursue your dreams and your |
| more from the advertising provider. | | | | online business. |
| ** For Every Online Marketing Success, There Are | | | | Make sure you have the proper training to help |
| Dozens of Failures ** | | | | guarantee your success. Strongly consider Internet |
| Not all of us will create the next Yahoo, Google, | | | | marketing training through a qualified, reputable |
| eBay or Amazon. But good money can be made | | | | source...either through personal online marketing |
| online if you don’t fall into the traps where | | | | consultants or through online training courses. |