| is the difference between European web marketing | | | | Madrigrano has gathered in over 10 years of |
| and American web marketing? | | | | experience in international web marketing and |
| According to Enrico Madrigrano, one of the top | | | | positioning. Experience that he will bring to the next |
| european experts in web marketing and positioning, | | | | "SEO Web Marketing Experience" course in London, |
| "The difference is minmal, and at the same time it's | | | | Rome and Milan - - organized by Madri Internet |
| massive". | | | | Marketing - - in which the fundamentals of effective |
| "Technically speaking," asserts Enrico Madrigrano in | | | | web marketing and the latest developments in the |
| one of his latest interviews, "the difference is minimal. | | | | field of search engine positioning will be dealt with. All |
| In Europe we have the same level of technical | | | | of this will be accompanied by numerous examples, |
| expertise as the Americans. We have the same level | | | | experiments and real life case histories. |
| of understanding of the SEO and Positioning sector, | | | | About Enrico Madrigrano: is a well-known Italian |
| we know exactly the same fundamental principles of | | | | entrepreneur and web marketing consultant, CEO and |
| marketing and communications as the United States | | | | founder of Madri Internet Marketing, a company |
| and we have access to all the same technology. We | | | | specializing in online marketing. He began his |
| know how to use tracking and how to optimize | | | | professional career in 1998, dealing principally with |
| advertising campaigns, we understand the principal | | | | search engine positioning, web tracking, landing pages |
| marketing strategies and know how to increase the | | | | and split testing. In 1999 he conceived 3 Web |
| returns on investments." | | | | Marketing, the first online web marketing course in |
| "But from the experiential point of view," continues | | | | Italy, which numbered more than 90,000 participants |
| Enrico Madrigrano "the gap is enormous. The United | | | | and was chosen as one of the Top Ten projects in |
| States take a much more direct mental approach | | | | Europe in the international European Awards for the |
| that is practical and effective, besides the fact that | | | | Spirit of Enterprise 2001. In the same year he |
| their much greater volume of traffic allows the | | | | collaborated in the creation and promotion of |
| Americans to test and experiment with those same | | | | Disabili.com, the main portal dedicated to the themes |
| technologies and knowledge that we have here in | | | | of the disabled and handicapped in Italy. |
| Europe, in a much faster and more efficient way . | | | | In 2001 he conceptualized Intelligence Marketing, one |
| But, above all, American companies are much more | | | | of the first tracking software platforms for the |
| open to business exchanges, agreements and | | | | analysis of ROI and advertising campaign |
| partnerships, which here in Europe we only manage | | | | performance. In 2002 he proposed the first affilaite |
| to achieve after years of heavy negotiations." | | | | marketing program in Italy and in 2003 he developed |
| "All this translates into a level of practical and | | | | E@Manager one of the first autoresponder and |
| effective experience that Europe still needs to | | | | follow up platforms on the Italian market. Since 1999 |
| experiment with.European web marketing, to keep up | | | | he has run training courses in web marketing and |
| with the United States, must become more open to | | | | positioning in Italy and abroad. In spring 2002 he |
| trade agreements and joint ventures and at the | | | | introduced the"Web Marketing Specialist" one of the |
| same time speed up the decision making processes. | | | | first professional certifications in the web marketing |
| In short, more experience, more dynamism and more | | | | sector. From 1998 to today he has managed the |
| willingness to collaborate are needed. Only in this way | | | | creation and marketing of numerous information |
| can the gap be closed". | | | | products and online video courses dedicated to |
| This is the message and awareness that Enrico | | | | marketing and online communications. |