Be a "10" in 2010 by Maximizing Your Potential

There is no better time than a new year to inspireinside-out - one that supports you in achieving your
professionals to shine the spotlight on their personalcareer aspirations and carries you full speed ahead to
and professional goals. As we begin this year'syour desired destination.
journey it's a wonderful time to really delve intoThe Devil is in the Details
what's working in your life - while also acknowledgingA hard fact I recently learned by reading comments
what's not. During this uncertain and treacherous timefrom CEO's of Fortune 500 Firms is that one of the
for the employment picture, I encourage you to seetop reasons they don't promote their people has
yourself in terms of a fresh perspective and considernothing to do with job performance - but instead
exciting ways to reinvent yourself for 2010. Step upwith poor personal appearance. When I read that I
your visual image, celebrate your careerwondered whether the HR people or top managers
accomplishments, and stake your claim in thein those firms are really ready to have the kinds of
professional spotlight.difficult, sensitive, honest conversations that are
As author D.H. Lawrence wrote, "Why do fashions inrequired to candidly cover the topic of employee
clothes change? Because really we ourselves changeappearance. Personal image is probably not a subject
in the slow metamorphosis of time." My brave clientsthey feel comfortable discussing, and even if they do
who have worked with me as their coach over anbring it up, image consulting is not their area of
extended period of time understand that the imageexpertise. During phone conversations I have had
journey is a process and a continuum, not an isolatedwith top CEOs they are very descriptive about what
acute one-time event.image challenges their organizations face. They tell
Professionals continue to evolve and grow over timeme the minute details of employee dress and
as they set their sights on career advancements orappearance and I am always amazed at how they
top-tier jobs. Are you wearing clothes that date youcan recall such specific examples of people within
back to five years ago? Is your hairstyle atheir companies who sabotaged promotions because
throwback to 1980s big hair? Gentlemen, do yourof a poor image. Trust me when I say that people at
slacks resemble those triple-pleated ballooningthe top of your organization do indeed notice the
numbers from the era of Miami Vice and do your"little things."
high-waisted trousers and baggy suit jackets makeBrand Me Successful
you look like a character from a 1930s vaudevillianA professional image coach can be constructive and
show?offer you suggestions to bring out your authentic
Time for a Tune-upbrand style while also understanding the culture and
Even luxury sports cars need a tune-up now andposition you hold within a company. I understand how
then, and this is the year when your presence needsimportant it is to be honest with people regarding the
to shift into high gear and exude an updated sensevisual image they are projecting to others.
of classic-modern style with a dash of fashion spice.Sometimes it may take a while for professionals to
Otherwise you might fall behind in the slow lane asstep up and make the commitment to discover their
others pass you by en route to coveted positionsnew and improved brand image. But once you do
and winning career roles.you will feel more self-confident, be more productive
Perception is reality! If your superiors or colleaguesat work, establish relationships with greater ease, and
see that you are not renovating your appearance,be more successful within the organization.
you may not to be taken seriously and might miss anDon't let 2010 pass you by before you take the
opportunity for a promotion. Don't let your imagenecessary steps to discover how to stand out and
become a clunker due to neglect. Take advantage ofbe unique in today's crowded and competitive
the expertise of a professional image coach who canbusiness arena. Start investing in your visual presence
help you define your authentic self-brand and thentoday to set a positive trajectory on this year's path
assist you in creating a visual presence from theto greater career success.