| Most legal marketers know that Google and other | | | | your site because your content is good or worth |
| search engines place value on the quality and quantity | | | | talking about, its a good sign -- and the search |
| of inbound links that point to a law firm website. | | | | engines will notice. |
| Although some will disagree and argue over the level | | | | - Natural Before Paid - Paid links can get you |
| of importance of some search ranking factors, they | | | | penalized for spam. Make sure you work with a |
| will all tend to agree that inbound links are essential. | | | | trusted marketing consultant to understand which |
| However, may lawyers and law office support | | | | paid links are good -- and which are not. |
| personnel do not have the time to read up on and | | | | It is very possible for a law firm to achieve good |
| follow the latest Internet marketing trends and | | | | search traffic. However, in order to accomplish this |
| tactics. | | | | goal they will need to be willing to invest time, |
| Those who are not in-the-know, may think that all | | | | money, and energy into it. |
| links are the same. Thus, it is not uncommon for | | | | The first place to start, is to hire a trusted Internet |
| people to blindly build links back to their website -- | | | | Marketing Consultant and work with him/her to |
| not knowing that the links they are building have little | | | | devise a systematic plan. |
| search benefit. | | | | By working with a trusted consultant, you will avoid |
| In order to be in-the-know, you need to know what | | | | the shady snake oil offers, and you will know which |
| kind of links are effective in building search engine | | | | opportunities to pursue and which ones to walk away |
| results. You need to know the difference between | | | | from. |
| good links and not so good links. | | | | There are many potential link building opportunities |
| Below are a few basic guidelines for search oriented | | | | online including: press releases, blog comments, online |
| link building: | | | | news rooms, article directories, business profiles, |
| - Focus on Older Sites First - New websites typically | | | | directory listings, and even classified ads. |
| carry little weight with the search engines when it | | | | The more systematic you are with link building |
| comes to linking. Therefore, when it comes to link | | | | efforts, the more results you will enjoy. |
| building efforts, focus your time and energy on older | | | | As always, however, you need to make sure that |
| sites. | | | | your link building and online advertising efforts do not |
| - Can You Get a Link from Your School? - Many SEO | | | | stray from the ethical rules of your jurisdiction. By |
| experts believe that links from .edu and .gov domains | | | | working with a trusted and professional law firm |
| are more valued by the search engines. Therefore, | | | | marketing consultant though, you should be able to |
| links from schools can be good. | | | | stay clear of any questionable Internet marketing |
| - Natural Links Good - When people naturally link to | | | | techniques. |