| ou're new to article marketing and you're not sure | | | | ** |
| where to start? | | | | What do you write about? |
| You need to understand why you're writing and | | | | One idea is to take a topic already on your website |
| submitting articles for distribution. If you don't get the | | | | and use that as a basis for your article. Don't use it |
| WHY, your plan won't work. | | | | word-for-word, but use it as an article idea, as a |
| ** Why Writing And Distributing Articles Works ** | | | | beginning. |
| Articles work for 3 main reasons: | | | | Since your goal is about 600 to 900 words, you may |
| 1. They can generate qualified traffic directly from | | | | want to provide a brief overview of a particular |
| the blogs and article directories your articles reside | | | | subject. |
| on, right to your website. With persuasive | | | | On the other hand, if you choose to go into more |
| copywriting and website conversion optimization, you | | | | detail, you may need to limit the number of points |
| can convert these site visitors and get them to buy | | | | you make in an article to 2 to 4, depending on the |
| what you're selling. | | | | length and detail you go into. |
| 2. If you use your resource box correctly, writing and | | | | Write in short sentences and short paragraphs. The |
| distributing articles will help your SEO results | | | | white space this will create makes following change |
| (particularly with Google) and help you rank better in | | | | of subject, as you change paragraphs much easier |
| the search engines for your chosen keyword search | | | | for readers. |
| phrases. | | | | The number of articles you will need is determined by |
| 3. Writing articles can position you as an "expert" on | | | | the number of keyword search phrases you are |
| your subject matter. For some businesses, that can | | | | optimizing for, combined with the competition level |
| be very important...and profitable. | | | | for each of the phrases. |
| About that second point above: I had a prospective | | | | This is where working with an online marketing |
| client call me this week, who had been submitting | | | | consultant, someone who has experience with link |
| articles. The trouble is she wasn't using her resource | | | | building and SEO, can really pay off for you. |
| box correctly and so she wasn't having any SEO | | | | ** What If You're Not A Good Writer? ** |
| effect to her articles. | | | | If writing just isn't your thing, consider hiring a ghost |
| Get the training you need, so your efforts will pay | | | | writer to write (or at least edit) your articles. You |
| off. You probably won't get this from visiting forums. | | | | could start with an idea, a few points and maybe a |
| One option is to hire a good online marketing | | | | conclusion. |
| consultant or marketing coach, to insure you'll receive | | | | Make sure when hiring someone they have good |
| the results you want. | | | | English and grammar skills and they are trustworthy. |
| Another option is to pay for a quality Internet | | | | You don't want to begin submitting articles only to |
| marketing SEO course(s), offered by a reputable | | | | find out that someone you've hired has "borrowed" |
| company with proven results. | | | | the work from another author and that you're |
| Done correctly, writing articles is a win-win proposal. | | | | violating copyright laws! |
| You win because you have more exposure for your | | | | Articles selling for $10 or so...well, you might want to |
| business at minimal cost of time and money. You can | | | | be careful. If the offer sounds too good to be true, |
| get direct traffic. You can improve your SEO results. | | | | then it probably is. |
| You can be seen as an expert on your subject. | | | | Article directories and blogs want original content. |
| The blog or article directly posting your articles wins, | | | | Articles that you have reprint rights for usually won't |
| too. They get free content for their site. And they | | | | be accepted. (Again, if it sounds really easy or too |
| have more pages to host contextual advertising on, | | | | good to be true, it usually won't work.) |
| usually Google AdSense. | | | | Online marketing consulting professionals who |
| ** Evaluate Your Competition ** | | | | specialize in start up businesses and helping solo |
| Remember, the main point of article marketing is to | | | | professionals often can write your articles for you or |
| increase your rankings in Google. This requires a | | | | edit them. Then, those are your articles and are |
| quantity of quality links. | | | | distributed under your name, so you're the author, |
| So, how many links do you need? Can the number | | | | you're the expert! |
| needed help you choose your keyword search | | | | ** Wrapping It Up** |
| phrases you wish to optimize for? | | | | First, please...you MUST be realistic. You need a |
| Yes, it can! | | | | budget to market. You need training or coaching. |
| To know the number of links you will need for your | | | | Consider hiring online marketing consultants. |
| SEO results to succeed, you must reverse engineer | | | | Article marketing really isn't difficult. But it isn't as |
| what your competition has done. How many links do | | | | easy as some want you to believe (those who want |
| competing sites have? What anchor text keyword | | | | to prey on newbies and separate them from their |
| phrases do their links contain? | | | | money). |
| Without evaluating your competition, you're shooting | | | | Learn to detect language that falls into the "too good |
| blind. | | | | to be true" area and that will help protect you...your |
| With proper SEO coaching and training, you should be | | | | time and your money. |
| able to determine a rough number of links you will | | | | Follow the tips in this article and you can have a |
| need to rank well on Google for your keyword | | | | number of top positions in Google for your chosen |
| search phrases. | | | | keyword search phrases (and the income that comes |
| ** Write About A Topic Related To Your Business | | | | with them)! |