| You've decided to open your own hair salon, selected | | | | they will soon start buying their shampoo someplace |
| the right location, hired qualified hair stylists and | | | | else. This has a significantly negative impact on your |
| purchased the necessary equipment. Sounds like you | | | | revenue, making the running of a successful salon |
| have everything you need, right? Wrong. You'll need | | | | virtually impossible. |
| to have a good handle on the following key elements | | | | 4. Alternative Treatments and Services |
| if your hair salon is to succeed. | | | | Anybody who spends time and money on their hair is |
| 1. Quality Staff | | | | likely to pay attention to other parts of their body. |
| Running a successful salon also requires attracting and | | | | You're in a great position to benefit from this. If you |
| retaining quality staff. People become attached to | | | | have the space why not offer a few beauty |
| their hair stylists. They want to know that they can | | | | treatments as well? A little nail bar would be popular |
| call their salon and get an appointment with their | | | | as would eye brow shaping, hair removal or a |
| favorite stylist. Clients become nervous when they | | | | make-up stand. There's a whole host of other |
| are told that their trusted stylist no longer works at | | | | beauty related services you can offer on the side. |
| the salon. They will often follow their stylist to | | | | 5. Happy Clients |
| another salon. This would mean that you would lose | | | | Of course, happy clients are the first key component |
| that client forever. | | | | to running a successful salon. Without happy, |
| 2. Competitive Pricing | | | | returning clients, your salon would quickly close. You |
| You will also want to consider pricing carefully when | | | | will want to make sure that every client who leaves |
| running a successful salon. You will need to know the | | | | your salon has a smile on their face. If they do not, |
| pricing at other salons in your area. You will then have | | | | take a few minutes to talk to the client and make |
| to make pricing decisions for your salon. If you | | | | sure that your employees were courteous and |
| decide to charge more that most salons in the area, | | | | friendly. After all, no one wants to pay someone to |
| can you justify that decision? Do you offer clients | | | | be rude to them. Negative word of mouth spreads |
| something different and better? | | | | quicker than positive word of mouth, but you can |
| 3. Superior Products | | | | prevent this before it happens by making sure each |
| Running a successful salon is not just about hair | | | | client is happy before they leave your salon. |
| cutting and styling. Many people go to their favorite | | | | Running a successful salon is not a mysterious |
| salon in order to purchase higher end hair care | | | | venture. All you need to do is ensure the happiness |
| products. If you do not maintain your stock | | | | of your clients, retain a quality staff, price |
| appropriately, clients will not be happy. If they feel | | | | competitively, and stock appropriately. All of the |
| you do not regularly stock their favorite shampoo, | | | | other details will simply fall into place. |