| If you're marketing online there is no reason at all not | | | | topic that they are interested in learning more about. |
| to have an email list. You don't need your own | | | | If you give them quality information, they will be |
| product to sell to grow and profit from your own list. | | | | more likely to trust you and buy from you when you |
| All you need is an autoresponder system and a way | | | | do recommend something that costs money. |
| for people to optin to your list from your web site. | | | | 2. Make 'Em Pay First! - List size doesn't mean |
| In fact, building a list before having your own product | | | | anything if it doesn't make you money. One way to |
| can be pretty cool as you instantly have a list of | | | | grow a quality list is to make them pay first! Offer |
| targeted prospects for your offer once you finish | | | | something of high quality at a low price of $5 or $10. |
| your product and it's ready to go to market. | | | | You'll get a lot less people to optin. The major upside |
| In the meantime, you can make money online by | | | | is that everyone that gets on your list has already |
| sending out quality offers to your list as an affiliate. | | | | proven they are willing buyers and that's ultimately |
| Money Making Key - having a list of people interested | | | | what you want. |
| in your topic, that trust you and see you as an | | | | 3. Make it Easy for 'Em! - Don't hide your optin box! If |
| expert in the field (or someone who can point them | | | | you run a blog or content site place an optin form in |
| in the right direction) will allow you to grow a | | | | your side navbar AND at the beginning or end (or |
| profitable, successful, long-term business online. | | | | both) of every article or blog post! |
| 1. Bribe 'Em! | | | | 4. Test Test Test! - You gotta constantly test your |
| You have to get them on your list, right? This isn't | | | | offer. Keep trying new ways to get people on your |
| 1998 when email was new and all you had to do was | | | | list to improve your conversion rate. |
| offer a free email newsletter. People are | | | | The more visitors you can convert to subscribers the |
| overwhelmed nowadays with email they don't want. | | | | more money you can make from your list (you |
| So you need to offer something for free, that is | | | | should be testing your offers once they are on your |
| QUALITY information, in the form of a short report, | | | | list as well). |
| autoresponder series, audio or video, based on the | | | | |