How to Create a Personal Marketing Success out of Pure Despair

-By Sean D’Souza

Summary: Dylan and Rita were at their wits’ end when I met them at the World Internet Summit last weekend.

Services Marketing: How to Avoid the Revenue Rollercoaster Trap - By Mike Schultz

Summary: Many consulting, professional, and technology service businesses find themselves trapped in the following vicious, no - growth cycle. The firm is either:

Services Marketing: Does Yelling Help - By John Doerr

Summary: This would be funny if 1) it was someone else doing the yelling (it is usually us); 2) we didn’t need the revenue sooner rather than later; and 3) we weren’t frustrated because we know that, no matter how loud we yell, no new clients are going to walk in the door as a result.

Online Newsletters: Cutting Through Chaos - By Tamara Halbritter

Summary: You wake up and turn on the TV. Five loud, annoying ads from various companies interrupt the news you try to catch before heading into the office. While getting in your car, your cell phone rings with a telemarketer asking for financial support, even though your phone is supposed to block those kinds of calls.

How to Use Engagement Marketing to Shorten Your IT Sales Cycle - By Paul DiModica

Summary: Today, more than ever, IT salespeople are looking for more qualified leads and shorter sales cycles.

Cause Marketing: Taking a Cue From The Private Sector - By Kathy Klotz-Guest

Summary: Are you working for a nonprofit or promoting a social cause? Many of the for-profit rules about marketing strategy apply there, too.
 

Seven Tips To increase Attendance For Short Term Seminars - By Mike Schultz

Summary: All too often we hear such (very avoidable) laments. Firms decide to build and market seminars. That’s good. The people who must deliver the seminar in those firms spend days making sure they do a great job. That’s good, too.

Is Your Value Proposition Strong Enough? - By Jill Konrath

Summary: A few weeks ago I sent out a newsletter announcing my new web site. The next day I received this email from a subscriber:

Will a Press Release Really Help My Business? - By Al Lautenslager

Summary: It is a known fact that a company or organization's visibility will increase with powerful publicity. Publicizing a business, a website, you or your products will help increase the value of each to you and your whole target audience.

The Seven Perils of Entrepreneurship - By Rickey Gold

Summary: If you’ve been out of work for a while, or are just plain tired of the work you’ve been doing for years, you may be thinking of starting a business. If so, get ready to embark on an exciting, rarely dull, often nerve-wracking journey.

Write What You Know: Establishing Thought Leadership - By Jerry Fireman

Summary: Before companies that sell technology-based products or services even get the opportunity to talk about what they are selling, they face the struggle of establishing its relevance to prospective customers.

Bite Sized Chunks: Getting Customers to Try Before They Buy - By Ben McConnell

Summary: It’s how companies recruit new customer evangelists, too. Instead of selling customers on the whole kit and cow-boodle of products, successful companies often first entice customers with a steak dinner.